Every person involved in the SEO knows that there are substantial differences between the site and place a place a blog on search engines. The two instruments have different purposes and as such are treated by search engines.

A blog is designed to handle a lot of content, mostly in chronological order. Do not forget that a blog is an online diary that every post has a date and often on schedule publication and that greater visibility is always published in the last post.

In contrast to a website, save in exceptional cases, new information is published for the old. For example, if we have a page-list tripleroi.html, updating of prices, will always be the same file to be modified. There are cases, as all sites with an area or a news archive.

This trend, in principle, are two different interactions with search engines.

A website has dated pages that are updated constantly in recent months. These pages will gain credibility and better positioning with the passage of time.
On the contrary, the blog "produces" post agile, able to satisfy those looking for fresh and updated content, but the same after losing relevance is intended to occupy lower positions in the SERP. Just as the tartar in the mouth: settles on lower teeth.
There are exceptions, such as whether a good tutorial continues to confirm the best resource for a given subject, even a post can have a good place (example).

We can turn this situation to their advantage. Find some post in the topic with your blog, which have important numbers as inputs from the engines. Anxious to keep those posts, with corrections, news, alerts and so on. In this manner the requests arriving on the old posts, will not have the feeling of being on a capitation content outdated or worse on a blog recently updated. Link the same post from home, proportional as "Recommended Articles" or "Post read more (if they really are). These posts will be explained and to receive several requests, concerned to report to the post other helpful resources for your blog or rules by which to subscribe.

Use at this ingenious method you can found on blogs by Francesco De Francis, who in keeping with the decision to interact with students through blogs, decided to publish calendars through post. To renew the calendar does not publish new posts, but is anxious to update the existing content, as explained here.

Ok, now the way the background: last week I had a cleaning denture. During the time low, with good curious, I have learned a few things and made a metaphor.

The thing I learned is that for some years the tartar, which each of us (in the mouth and on the blog), you scratch the malt with ultrasound.

SEO is the metaphor that you've read above, now is your time: you have to be honest with me!
In your opinion:
A) I've set and I see search engines everywhere
B) Search engines are indeed everywhere
C) I should get a hobby that does not coincide with my work
D) Other

The first lesson of Marketing is the most important, because it makes you aware that often what you want is what others want you want. So is an initiation.

The scene is really known, only the most distracted do not remember how Huck Finn swaps his work as painter for a day in exchange for an apple. From Huckleberry true actor pretended to delight that asset forced his playing that he wanted to be not less, at the cost of losing the apple.

The little psychological game used to be Huckleberry, is based on a great truth of the human soul. We have many needs and many needs, but we seek only what they really want. The beauty is that the two things rarely coincide.

At Christmas you have certainly noticed that while talking so much about the crisis, many friends have given or received, hi-tech gifts. Yet the sector that is most affected by the food crisis. Logically and priorities, we should give us packages of pasta and Apple should be on the paving, is exactly the opposite. Everything in principle, to govern us are our wishes.

The lesson of the fence that is also on the web, here are 7 reliable levers that will help you (with) win on the Internet:

Fun (fun, light)
Power (dominion, command)
Health (wellness, rest and relaxation)
Sex / Love
Security (security and defense)
Recognition (self-gratification)
Money (potential income and / or savings)

Ah, the fact that you are aware of this does not mean that you will be immune. Obviously I speak for me, otherwise I would be a naive.
It means "only" be a little 'more aware when we cover the iPod.
What was your initiation?

The Mozilla Foundation has used (of course) the Internet to engage its community of users around a contest that rewards the best marketing plan - but it is so generous to describe them, are structured presentations - focused on the proposed retention of users.

Indeed, one of problems faced by Firefox is not so much the number of installations, the number of people who actually use it. Because the browser is the main instrument for grated Internet users routine and non-experts need time to learn the operation. And when he reached the mastery of independence not sufficient enough curiosity browser competitor to exit the tool that is known to use.

For this reason, Mozilla has created the contest: the first phase of rough collection of ideas, presented through a slender two pages. An initial evaluation is performed by an internal team and the ideas are great. Only those who pass the screening (10) access to the next stage and can present a plan of detail about fifteen pages. And these ideas are being presented to the court of the community. The most voted will receive $ 3000 and will be implemented as part of the marketing of Firefox. Here you can find all details on the participation

The ideas are very mildly affected, structured, well even some depth. At a cost far affordability, managed to take home a wealth of ideas do not matter. Considering then that all the ideas submitted are royalty free and creative common license (regulation), to the fact the heritage of ideas collected and implemented is very high.

The reasons for success? Communty a very strong, large and cohesive, sharing not only needs but also ideal (the davide against Goliath-IE7), and a desire for notoriety, to be recognized first among equals within the same commuinty

When it comes to creating effective pay per click campaigns or Keyword niche focused ppc campaigns as referred to the promotion through ads pay. Ads are propagated in the national network of search engines, but often you need a promotion different sites located in some way.

If a company does not sell online is hardly an effective pay-per-click campaign that goes across the national network of Google, for example. So have the strategy of "wired" on their business goals is crucial.

Often times I get questions about PPC bid management techniques and strategies and how to implement them on a pay per click campaign. Well, that’s the million dollar question and answer that no one likes to share since it may jeopardize a clients competitive success strategy. However, there are a few tips out there that might help anyone who is in a need of some valuable advice to execute in their current PPC campaign. But before I reveal some of these PPC management strategies I would first like to point out that keyword bidding is only one part of the puzzle of a pay per click campaign management. Before you even begin to think of a bidding strategy you have to think of your campaign daily and monthly budget strategy because that’s what controls the bid management limitations. For example: if you have a daily budget of $200 for twelve campaigns each with 100 keywords it is going to be very difficult to spread it out within these campaigns. And believe it or not that’s a mistake many PPC managers do on daily basis without even realizing it because they are way too focused on implementing their own PPC bidding strategies but are not looking at the big picture.

While it is essential to understand how bid management works, it is also important to understand the prioritization of the Pay Per Click process from the beginning to the end of the funnel. Ensuring you have the right budget in mind to support the keywords you intend to bid on so your daily budget doesn’t get maxed out in two hours.


So prior to launching a PPC campaign think about what your end goal is and how much are you willing to stretch your advertising budget. PPC advertising can be complicated and risky if you “throw it at the wall and see if it sticks “. The days when Google used to charge 0.5 cents a click are gone and so are those PPC strategies.

PPC bidding strategies to consider:

• Have a budget allocation strategy
• Geo-Target campaigns to potential customer locations
• Day-Parting in order to target your niche market
• Careful keywords matching (very important)
• Quality score + Click Through Rate

Now of course these are common sense strategies to some you, but imperative to your Pay Per Click campaign success and if executed strategically conversion rates will skyrocket.Every business is unique in its own way so it may take some time to start building that great click through rate which greatly affects the bidding war. My best advice to those business owners or corporations who are running their in-house PPC campaigns is to take a deeper look at what their bidding strategies are focused on and revisit.