Google Maps great place to advertise

It will be the recession, the weak dollar, the crisis in the world economy, so much so that Google is pushing more and more on online advertising, specifically on revenues. So here's sponsored links that sprout everywhere even on Google Maps.
Look above: try for example to seek Hotel Rome on Google Maps and you'll notice under the geographical map of advertising links that advise companies and services, publishers who are affiliated with Google.

Where we will end up? Google will replace the "Web Clips" Mail Gmail only with advertising and sponsored links? Take for example when we do a search for Boston limousine