interactive. media. development.

Youtube Click-to-Buy feature

At last YouTube will be introducing a new feature called Click-to-Buy it possible to buy music, films and books mentioned or presented in the video.It often happens that in the comments many users request information on the song that is the soundtrack to the movie, or what film is that scene is ... etc ... In this way, YouTube will offer the opportunity to meet these potential transactions generating curiosity.

Currently, YouTube has begun to include links to the songs on iTunes and contents of Amazon.com.

These links will be progressively extended to the entire archive of music videos, even if this feature is active only for U.S. users. The goal however is to extend this opportunity also to other types of content and to broaden the audience at the international level.

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