interactive. media. development.

Working For You and Your Customer

As a designer you must balance the needs of your employer with the needs of the intended users of the design. These are often the employer’s customers. If the design doesn’t meet the needs or desires of the end user, rather than just the commissioner of the work, then sales will be compromised.

In addition designers must reconcile their own standards of aesthetics, quality and ethics with the requirements of the intended commercial purpose of their work. Both designer and client should also consider community values and constraints.

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