interactive. media. development.

Internet Continues To Weave

As use of internet continues to weave its way into the fabric of everyday business and personal live, and as the second wave of internet entrepreneurship takes root, companies are being forced to address how best to make the internet a fundamental part of their business and their competitive strategies. It is thus worthwhile to take hard look at what kinds of business models and strategies are attractive in the maturing Internet economy. What strategic principles need to observed? What strategies and business models make sense for companies that operate exclusively online? Is the combination of brick-and-click model likely to be good strategic positioning option?

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