Freelance Boston

eCommerce Strategy - Why aren't Customers Buying Online?

2012-01-12T08:21:00.000-08:00

Quite bit of work goes into developing an eCommerce website and even more into designing the user interface that actually sells products. Many online shops have beautiful designs and graphics but when it comes to converting visitors into sales it always a roadblock.

We often hear people say:

"I have so many customers that visit my website but how do I get them to buy my products online"
"I look at my analytics and see that they abandon my shopping cart within seconds"
"Why aren't my my products selling online, how can I increase my online sales ?"

You have done everything right and even get some decent traffic to your website through SEO or pay per click advertising but still people are not buying from you - so what's the problem?

Well, all that is great but you have to put yourself in customers shoes and think how do they make the ultimate purchase decision.

Quick Tips
First, look at your product page and see if there are any barriers such as add to cart button. Is it properly placed where customers can see it ? Is it the right color ? Is it the right width/height?

How many steps are in your checkout process ?

There are some many aspects to look and every merchant as different needs so it on a case by case basis.

Getting people to buy online is more than just having an online shop - a well crafted strategy is needed. Its not just cool graphics and beautiful photos because everyone has all of those, it more about the psychological aspects of ecommerce. Selling online is very competitive and for a business to succeed it needs to have a well calculated business model and strategy.

Let us know if we can help you

Know Your Target Audience

2012-01-12T07:45:00.000-08:00

Many web developers create websites without the end-user experience in mind and that is perfectly ok for them as they do not have that type of expertise or even need it since its more of a marketing role. Thats why you see many sites that are poorly designed without thinking about the end-user. For example we took on a project for a healthcare website and the backend interface was designed from a programers point of view and less about the person whos going to use it. The people were forced to go through 6 steps despite having created an account with the site already that included their (first, last, email, address, credit card, bank account etc..). You had to click the submit button twice so the page would refresh and load the proper fields which could also be done very easily in ajax. The point is that developers nowdays need to be not only coders but also user experience experts so they can deliver the right product.

I can instantly look at a UI and find at least 10 things wrong with it wether its a back-end or front-end. The solution is to take a second look and learn more about the people are actually going to use it and design it based on those aspects. As simple as that. Know your audience!

Solved: WARNING: The locate database (/var/db/locate.database) does not exist

2011-12-23T09:34:00.000-08:00

Linux is great but at times after you update your mac it disables some key command lines which are really helpful for developers. For example today I just discovered that my locate command was either not not working or was missing after the update. I received the error below:

WARNING: The locate database (/var/db/locate.database) does not exist.

After some investigation I finally figured it out that the database had to be rebuild again so a simple command line did the trick.

Open your terminal.app the type copy and paste this line of code :

/usr/libexec/locate.updatedb

This command will succefully update and rebuild your DB. Note that this might take a awhile so be patient and if you get an error like this after its finished just ignore as it will still work.

/usr/libexec/locate.updatedb: line 97: /var/db/locate.database: Permission denied

Happy locating!!!

Speed Up Website By Enabling MySQL query_cache

2011-10-20T10:31:00.000-07:00

If you have a large MySQL database with high traffic and too many queries are loading the best thing to do is enable "mysql query caching".

In order to enable the MySQL query cache, you will need to set some variables in mysql configuration file which in most cases is called my.cnf but not all server have it enabled so you will have to either create a new one or copy existing .cnf files.

Usually located under any of these directories:

/etc/my.cnf
/etc/mysql/my.cnf
$MYSQL_HOME/my.cnf
[datadir]/my.cnf
~/.my.cnf

If you can't find it there then move try running a shell command locate my.cnf and what this does is look for that file so your can find the location and edit it but if it does not return any results you can try and see if any of the following files exist:

my-medium.cnf
my-small.cnf
my-large.cnf

Most likely one of them will return so just copy the my-medium.cnf(for normal or medium size databases) file to the /etc/ directory and rename it to my.cnf

Now open up your newly created my.cnf file (command vim my.cnf )

That will open up the following file but **note that this is on a localhost so the configuration file might be different on your server.

Sample MySQL config file for medium systems.
#
# This is for a system with little memory (32M - 64M) where MySQL plays
# an important part, or systems up to 128M where MySQL is used together with
# other programs (such as a web server)
# You can copy this file to
# /etc/my.cnf to set global options,
# mysql-data-dir/my.cnf to set server-specific options (in this
# installation this directory is /Applications/MAMP/db/mysql) or
# ~/.my.cnf to set user-specific options.
# In this file, you can use all long options that a program supports.
# If you want to know which options a program supports, run the program
# with the "--help" option.
# The following options will be passed to all MySQL clients
[client]
#password = your_password
port = 3306
socket = /Applications/MAMP/tmp/mysql/mysql.sock
# Here follows entries for some specific programs
# The MySQL server
[mysqld]
port = 3306
socket = /Applications/MAMP/tmp/mysql/mysql.sock
skip-locking
key_buffer_size = 16M
max_allowed_packet = 1M
table_open_cache = 64
sort_buffer_size = 512K
net_buffer_length = 8K
read_buffer_size = 256K
read_rnd_buffer_size = 512K
myisam_sort_buffer_size = 8M

#added for query cache (added)
query-cache-type = 1(added)
query-cache-size = 10M(added)

# Don't listen on a TCP/IP port at all. This can be a security enhancement,
# if all processes that need to connect to mysqld run on the same host.
# All interaction with mysqld must be made via Unix sockets or named pipes.
# Note that using this option without enabling named pipes on Windows
# (via the "enable-named-pipe" option) will render mysqld useless!
"/Applications/MAMP/Library/my.cnf" 158L, 5018C

Now you will need to enable the query_cache by just adding these two lines of code :

query-cache-type = 1

query-cache-size = 10M

or if that does not work try this :

SELECT SQL_CACHE field1, field2 FROM table1 WHERE field3 = ‘yes’

And to check see if your mysql server has enabled query cache, simply run this query:

SHOW STATUS LIKE ‘%qcache%’;

a result similar to this will show up:

+————————-+———-+
| Variable_name | Value |
+————————-+———-+
| Qcache_queries_in_cache | 1 |
| Qcache_inserts | 3 |
| Qcache_hits | 0 |
| Qcache_lowmem_prunes | 0 |
| Qcache_not_cached | 2 |
| Qcache_free_memory | 20947592 |
| Qcache_free_blocks | 1 |
| Qcache_total_blocks | 4 |
+————————-+———-+

And you can adjust the settings as you see go along. Thats it!

If you have any questions or like us to set this up for you please contact us

New! Google Analytics Premium Service

2011-09-30T10:44:00.000-07:00

Google has introduced a newly improved analytics tool which is an extension their current Google Analytics.

Premium features include:

Extra processing power - increased data collection, more custom variables and downloadable, unsampled reports
Advanced analysis - attribution modeling tools that allow you to test different models for assigning credit to conversions
Service and support - experts to guide customized installation, and dedicated account management on call - all backed by 24/7 support
Guarantees - service level agreements for data collection, processing and reporting

Google Analytics Premium Introduction Video

Pricing

Annual plan comes at $150,000, according to Forrester analyst Joseph Stanhope.

"Is the transformation complete? It is not; at this early stage GA Premium is not a substitute for an established enterprise implementation in many cases," Stanhope wrote in a blog post. "But it's a huge step forward for a solid offering, and Google will continue to aggressively iterate the product to close the remaining gaps over time."

This new premium service looks like its a great tool for large companies who are looking to expand their analytics knowledge with more than just clicks or page views but with real time data and in depth site analytics.

To learn more about it visit http://www.google.com/analytics/premium/

Working For You and Your Customer

2011-09-28T17:13:00.000-07:00

As a designer you must balance the needs of your employer with the needs of the intended users of the design. These are often the employer’s customers. If the design doesn’t meet the needs or desires of the end user, rather than just the commissioner of the work, then sales will be compromised.

In addition designers must reconcile their own standards of aesthetics, quality and ethics with the requirements of the intended commercial purpose of their work. Both designer and client should also consider community values and constraints.

How do people purchase online ?

2011-09-24T13:39:00.000-07:00

Online users go through a decision-making process that guides them in their purchases. This process takes into account both internal and external influences of the consumer.

So if you are selling shoes online there are two simple steps they take to make a decision:
1. They ask their friends by sending them a link
2. They just buy them based on impulse

However, it is important to note that online people cant touch the product so its harder to get influenced when you are not trying them on.

Strategic Website Marketing Plan

2011-09-24T12:50:00.000-07:00

A website marketing plan must accomplish several objectives
1. Specify the group of online customers to which your business intends to market its products.
2. Key attributes of this group should be determined.
3. State what marketing policies such as pricing and advertising the business will pursue.

Five-step Method to Define Major Market Segments for a Product

2011-09-24T12:46:00.000-07:00

List all important needs that consumers may have for product
Taste, price, nutrition, ease of use
Pick out important needs that differentiate one group from another
Needs that determine the major market segments
Needs common to all or are not useful

5 Tips to Speed Up Your Website

2011-09-24T12:19:00.000-07:00

Studies show that people will abandon your website if it does not load in at least 4 seconds. Yes, now days online users are very impatient and will move one fairly quickly to another site.

Speed in my opinion is the second most important aspect after search engine optimization which gets people to your site. Lets say you have optimized you site very well and and you are getting quite a bit of traffic but once people get there and wait its of no use.

So here hare some useful tips to boost your website speed:

Get a dedicated server with at least 1GB of RAM
Enable MySQL query cache for website with lots of queries
Serve images, JavaScripts, CSS files form a cookieless domain or CDN
Use less code in your pages and dont clutter it with unnecessary applicatons you dont need. Simple
Scale images so the browser does not have to do it and determine the size. Less steps for the browser the better it is for you.

There are plenty other speed factors but these are some good ones to get you started. If you need any help please feel free to contact us.

Wordpress SEO Features

2011-09-24T10:53:00.000-07:00

Wordpress is one of the greatest open source (FREE) content management system out there not only for its easy to use functionality but also for added SEO features. Wordpress is well known for the practical use of plugins and management. Wordpress gives anyone the ability to turn the blog into a very powerful and dynamic site from eCommerce to company intranets.

Feature 1

Many plug-ins offer the user to enter custom Title, Description, Keyword tags for all the posts and pages which makes easier to optimize it for search engines.

Feature 2

Custom ULRs – great control over the URL structure so you can enter desired keywords.

Feature 3

Xml-Rpc Ping Tool – Great for communication with other sites

Feature 3

Link structure – Wordpress’s links are so well laid out that it makes interlinking automated. For example sidebar widget links like: recent posts, categories, cloud tags are perfect to link your posts throughout the site.

Company Intranet Portal Development

2011-07-23T14:02:00.000-07:00

Company intranets are the life blood for some business but having the right system is very crucial as it facilitates the communication internally. We have developed many corporate intranets for large to small businesses.

What makes a great company intranet?

Simple is better – having just enough features to get the job done should be the motto for any intranet so that everyone in the company understands it.

Easy of use – Nobody likes to keep scratching their head and wonder how to find their way around. The last thing you want is to have employees wonder around looking for “that link”.

Security – Most likely all of your sensitive information is stored in that intranet database so having the right firewall is vital to keeping all the information confidential.

In our experience these three basic requirements are more than enough for a company intranet run smoothly and get the job done. However, some companies may have more or less requirements depending on their business model.

If you are looking to have a company intranet developed, please feel free to contact us to discuss your needs.

How to Speed Up & Optimize Your Website The Best Way You Can

2011-07-23T13:21:00.000-07:00

First thing that any website owner has to keep in mind is SPEED. Optimizing your site so that it loads in less than 5 seconds should be the main goal. Ever notice some websites that you land on but take forever to load and you hit the back but faster than the website loads! Well, thats not good. Your chances of having lost that customer are pretty high.

Most companies spend so much time and resources designing a top-notch website but fail to address one simple thing - page load. There is no point of having a great and useful website if it loads super-slow and people cant get to it. The average time a person spends on a page is about 8 seconds and if the site takes more than 10 seconds too load, that person is gone in no time without even waiting for it to load.

So what causes the webpage to load so slow ?

There are a few factors and it really depends on the websites structure bu the most common are:

Too many images that are not saved for the web (e.g banner.jpg 890 KB)
Heavy usage of JavaScript
Bad choice of web application platform ( e.g CMS, Shopping Cart, etc)
Server performance ( shared hosting, not enough RAM)
Poor coding structure that does not flow correctly

This is just the top of the surface and there are too many other aspects of website optimization and we cant list them all here.

Below are some quick tips for website optimization for and improve page loading times :

Compress all of your scripts including all CSS, Javascripts files and externally reference them.
Create a cookie-less subdomain and host all of your images there so you are not appending unnecessary cookies to the images. (Do the same for css and js files)
Get a VPS server or Dedicated server with at least 712MB in RAM
Separate your database from your local web server to a different server but make sure there is not latency. ( this one is complicated)
Disable Apache modules that you don't need as Apache is memory hungry and will take up RAM
If using php add application accelerators such as xcache, eaccelerator, zend

Optimizing your website for faster page load is an ongoing process that requires a lot of work but that its worth it at the end because FASTER website equals more customers which leads to more revenue.

If you can't do this on your own and are looking to hire a developer to do instead, please email me at don@tripleroi.com to discuss the details.

Google affects your brains memory

2011-07-15T08:51:00.000-07:00

Interesting study

Source:PBS News

Unique Websites Do Bring in More Sales

2011-07-08T13:56:00.000-07:00

Just like anything else that is unique people appreciate it more and feel comfortable making a purchase or contacting you. Be original and let visitors enjoy their experience when they are in your website. Very important.

Facebook reaches more than 750 million active users

2011-07-08T13:36:00.000-07:00

Under Facebook advertising statistics indicates that it has over 750 milion people signed up. And 50% of these active users log on to Facebook in any given day.

Average user has 130 friends
People spend over 700 billion minutes per month on Facebook

Now these are some great statistics for people who like to advertise on facebook. Not only you have a hugh number of people but you can actually choose who you want to display the ads. You have the option to choose their: age, gender, location, status and more. And the great about facebook is that these numbers are pretty much accurate so you ads will be dead on target.

Freelance web programmer for hire - By project or hourly

2011-05-17T09:01:00.000-07:00

Just another reminder that I am a web programmer, coder and handle all backend functionality of websites or web based software applications. The programming languages I am skilled are PHP, Java, .NET. However, PHP is by far the most common and the most used by any web software such as : Wordpress, Drupal, Joomla, Shopping carts etc.

If you are looking to hire me as freelance web programmer I will be happy to offer a wide range of services - Please email me at don@tripleroi.com or call me at 617.855.5344

Choosing A Web Hosting Server - Where to Begin ?

2011-05-17T08:05:00.000-07:00

Nowadays your web hosting company plays a critical role in your website's economic performance. Download speed of your server is the number one reason which impacts how your web pages load. Lets say a customer comes to your website and waits almost a minute for the site to load and then after painfully waiting that long click on a second page and waits another minute. Guess what ? You just lost that customer. Well most hosting companies offer shared hosting at a reasonable price even at $3 per month but as you might have guessed its that old saying "you get what you paid for". Choosing the right company which offers a great service, technical support and tons of memory, hardrive, bandwidth is surprisingly very difficult. Why? Because many companies try to oversell their packages to get the most out of their hosting plans and your website is paying the price for that by not having enough resources as a result experience downtown or slow loading.

There are three types of poplar hosting server plans out there:

Shared Hosting ( numerous of website into one server box )
VPS Hosting ( Not as many websites into one box )
Dedicated Hosting ( Only one website in the box )

Obviously, going with a dedicated server is the best solution but price is the only concern on this one as it tends to be on the high-end.

Also, another thing that is important to mention is that shared hosting is fully managed by the hosting company white VPS and Dedicated come either partially managed or unmanaged so you will have to worry about all the headaches that come with it such as security patches, updates, server errors etc.

Honestly, we've seen too many websites that suffer from being on a bad server that really impacted their online/offline revenue.

If you need help with selecting a hosting provider or just looking to transfer to a new server we can help you with the process and recommend the best solution for your business.

Cloud computing Vs CDN ( Content Delivery Network ) - Difference

2011-05-16T08:15:00.000-07:00

Many times we get asked from users what is the difference between Cloud computing and CDN?
Which one to choose ?

The big difference is that cloud computing is a big group of servers in 1 data center building which is usually at one location. On the other hand CDN is also group of servers but distributed around the country so it allows web visitors a better and faster access to the website. For example if you're in Boston trying to access a server in California it can be faster to be hitting a server locally in Boston for the files. The CDN is usually able to support much larger traffic volumes since the speed is calculated based on location the traffic comes from.

So which one to choose it really depends on your budget and the amount of traffic your website gets.

Real Estate Competitor Analysis

2011-04-07T13:12:00.000-07:00

Competitor Analysis is a very crucial part of the online marketing strategic planning process. Many real estate offices should have at least a strategic plan that outlines the main role of their competitor analysis.

Why even bother to analyze your real estate competitors?

Some real estate agents think it is best to get on with their own marketing plans and ignore the competition. Others become very obsessed with tracking the actions of competitors and try to out compete them in SEO (often using black-hat methods). Many real estate offices are happy simply to track the competition, trying to copy their moves and reacting to website changes.

Comprehensive competitor analysis have a handful of important aspects in strategic marketing:

To help sales/rental agents understand their competitive advantages/disadvantages relative to competitors
To generate understanding of competitors’ past, present (and most importantly) future web marketing strategies
To provide well informed data in order to develop marketing strategies to achieve competitive advantage
To help forecast future returns that need to be made from future investments such as: how will competitors respond to a new website strategy?

There are many more aspects to analyzing your competitors and we can provide you with a detailed and very thorough report that analyzes your direct competitors. Also, recommend an action plan on how to get up to speed with your competition and out-compete them.

Feel free to contact us if you have any questions and how we can help - sales@tripleroi.com or call 617.855.5344

Real Estate Online Marketing - Why so competitive ?

2011-04-07T12:30:00.000-07:00

Many real estate brokers are just starting to create online marketing campaigns or just launched their new website are always faced with the big challenge. Harsh competition form other real estate offices. Why you may ask ? Well, the answer is simple. Too many brokers have invested and continue to invest in online marketing heavily because these day is the most profitable form of lead generation especially for new sales or rental leads. Why is the competition so high in this industry ? Because, most real estate brokers tend to out-compete the other broker as we all know for a potential prospect which could easily lead to a high commission. Lets say a real estate office invests in online marketing about $30,000 to 40,000 a year and they get 5 leads in the first few months which results in 5 different commissions. And these commissions could range from 10K - 50K each and remember in the first few months. You do the math, they probably pocket an additional 100K so their return on investment is about $60,0000 give or take.

This is why real estate marketing is so competitive nowadays because every one out there wants to take the big bite and especially in the luxury apartment rentals.

New strategies need to be developed to dealing with your real estate competitors in order to profit from online marketing.

Feel free to contact us if you have any questions and how we can help. sales@tripleroi.com or call 617.855.5344

SOLVED: Error loading stylesheet: An unknown error has occurred (805303f4)

2010-10-14T08:33:00.000-07:00

Ever get this type of error after installing Google XML Sitemaps plugin. There is a very easy fix to this issues. Simply, login to your FTP account or file manager and just change the sitemap filename from sitemap.xml to example.xml or site-map.xml and Rebuild it. A very small bug can cause this problem.

Error loading stylesheet: An unknown error has occurred (805303f4)
http://www.domain.com/blog/wp-content/plugins/google-sitemap-generator/sitemap.xsl

Or second option:

Loon in your wordpress plugin plugin folder for the file below and edit sitemap-core.php:
Full path : /wp-content/plugins/google-sitemap-generator/sitemap-core.php

Find the following code :
function GetPluginUrl() {
//Try to use WP API if possible, introduced in WP 2.6
if (function_exists('plugins_url')) return trailingslashit(plugins_url(basename(dirname(__FILE__))));
//Try to find manually... can't work if wp-content was renamed or is redirected
$path = dirname(__FILE__);
$path = str_replace("\\","/",$path);
$path = trailingslashit(get_bloginfo('wpurl')) . trailingslashit(substr($path,strpos($path,"wp-content/")));
return $path;
}

And REPLACE it with this:
function GetPluginUrl() {
//if (function_exists('plugins_url')) return trailingslashit(plugins_url(basename(dirname(__FILE__))));
$path = dirname(__FILE__);
$path = str_replace("\\","/",$path);
//$path = trailingslashit(get_bloginfo('wpurl')) . trailingslashit(substr($path,strpos($path,"wp-content/")));
$path = trailingslashit(substr($path,strpos($path,"wp-content/")));
return $path;
}

This should do the trick.

iPhone Application development - Get A Quote

2010-09-29T07:33:00.000-07:00

We offer iPhone Application development
We are a team of software developers based in Waltham, MA in greater Boston area. We have a growing portfolio of successful iPhone applications that have been developed for a diverse client base, starting from restaurants and corporates, through to young entrepreneurs around Boston. Our understanding of client need and intent is firmly backed by technical accuracy and user interface design that sells itself.

So if you just had a great idea for an iPhone app and like to capitalize on it or if you are a company and looking to take your business to the next level.We can help. You know how beneficial an iPhone app would be to your company's digital marketing and generate hight return on investment.

Feel free to email me at don@tripleroi.com or call 617.855.5344

Modern Shabby Chic Spa Website Design

2010-09-22T13:28:00.000-07:00

Website design for Spa or salon sample. We decided to create this sample website design for a local spa business. It portrays elegance and tranquility which is exactly what people what to see when they land on your site. If like to have a similar website designed for your business feel free to send me an email at don@tripleroi.com

Email Marketing - Send Out Email To Your Customers

2010-09-22T07:16:00.000-07:00

Many small business owners always get mass email from other companies or vendors about their products and services but they always wonder if they can use a similar strategy for their business. Many of them are not sure how that works so they do a search on google,yahoo etc and many email marketing companies show up who charge a monthly fee for using their email marketing technology. These fees can be pretty steep for a small business and usually they tend to limit to how many customers you can send out the mass emails. So you may ask are there any email marketing services with no monthly fees ? The answer is yes. I develop custom email marketing software that you can use directly on your website and not pay a monthly fee. I only charge labor for developing the application and after that is yours to keep. No contracts, no limits you can enjoy your freedom of use. I will even create some templates tailored for your business image. This email marketing or mailing list software can be used for any business for example restaurants can use it for keep their customers updated with new events, dishes, menus; a hair salon can send out new offers to their customers; a boutique can send monthly sales flyers through emails; a real estate agent can send out new listings, a lawyer can send out news etc. The list goes on and on. Email marketing can be a great strategy for reaching out to your customers and turn them into sales but there is no need to pay high monthly fees for this service.

If you have any questions or like to learn more about these email marketing solutions that I offer contact me at don@tripleroi.com

Plumbing/Plumber Web Design - Belmont,MA

2010-08-06T09:46:00.000-07:00

Below is a website for a either a plumber or plumbing business. Having a website is a great way to generate more sales through the web. For example if someone is looking for a plumber, or plumbing services in Belmont,MA your website should defiantly be there or otherwise someone else from another town who has an existing website may take that lead from you.
Here is just a rough draft of a website I just came up with this afternoon for a plumber. Feel free to let me know if you like to order this one or create another one similar to this.

Website Boutique - HandBags

2010-08-06T08:55:00.000-07:00

Below is a sample of a boutique website offering handbags.

Belmont, MA Website Designer/Developer For Hire

2010-08-06T07:12:00.000-07:00

If you are a small business in Belmont Mass and looking to create, develop or design a website feel free to let me know about your needs. I design modern looking websites compatible with todays look and feel so it stands out from the crowd and generate additional revenue. Think of a website as a sales generation tool: People Visit Website > Learn About Your Services > Make A Call > You Make The Sale. Very simple. But without having a website up and running changes are that you maybe missing out on potential customers/clients looking for you. Just like how you found me - they will find you. Belmont is my neighboring town and I can defiantly incorporate that into the website design since I pass by it everyday.

Contact me at don@tripleroi.com or call me at 617.855.5344

Restaurants Website - Create One For Profits

2010-07-30T07:24:00.000-07:00

Many restaurant owners around the Boston area wonder around how useful a website is these days and how can they make full use of it. The main benefit of getting a website is a no brainer - showing people your restaurant menu with prices. I cant remember how many times I look for a restaurant online and all I find is other aggregate website portals that have their menus and info but not their menu.

It is important to for any restaurant or cafe owner to have a little bit of a web presence so when customers look for your restaurant you can provide them that much. All you need to have is three pages – 1. About Your Restaurant 2. Menus 3. Contact Information

That’s all to get started and you will defiantly notice a difference in phone reservations. It’s also very easy to measure success as well.

Here is a simple website that I think any restaurant should at least have.

New Hotmail Look - Outlook Reading Pane

2010-07-30T07:04:00.000-07:00

I haven't really been of big fan of hotmail but in the past two years microsoft has revamped its functionality a lot by tweaking/improving its current features and making them a lot easier to use. The new update that I am very happy about is the reading pane. That does it for me as it mirrors the outlook look and feel which I think is very useful since you don't have to keep digging and hit the back button everytime you want to read the next email. Also, hotmail has improved its load time as well the attachment feature which is ten times better what they used to have in the past. I gotta give it to microsoft for continuing to improve its free services. Will this new look keep people from going to gmail , who knows?

Simple But Yet Effective Website

2010-04-30T09:04:00.000-07:00

What makes the great difference when someone finds your website and what converts visitors into sales ?
Some say thats the million dollar question but I say its really up to you to make it happen. Most websites these days are getting too heavy with unnecessary distractions and look crowded which dismisses the ultimate goal which is to make the sale. Most people look at website designers as advisors especially when it comes to making recommendations in web usability and its crucial for a web designer to offer strategic advice that will help the business owner profit from the website in many ways. Most of the time I get new clients asking me: "we have done all we could but we are not getting the results we want" even after conducting SEO and PPC. So whats the problem here? Well my first reaction is: where do they land after they click on your website? and then I see a great looking website but missing the main sale aspect. Interactivity, calls to action which are the most crucial parts of making the website sell. It dosnt matter how beautiful your graphics are, if you are not capturing the leads by engaging the user to do something ...that person is long gone within seconds. Believe it or not this happens all the time as most designer tend to forget who they are designing the website for but sometimes its also the small business owners who like to add unnecessary features that drive people away. You have to think in terms of end user experience, how easy is it for them to find the info and how can you make it even easier for them. My main recommendation is to keep it simple and only add features that you really need, make sure you have call to action somewhere above the fold.

If you have any questions or like to design a website that sells fee free to contact me at don@tripleroi.com

WordPress Developer & Wordpress Ideas

2010-03-22T18:37:00.000-07:00

Always looking for a developer for contract work or just a few hours worth of work ? This is what people usually tell me before they hire me for long term or short term web development projects. Especially with wordpress projects it happens a lot since numerous companies have started adding blogs to their current site and are looking to for a wordpress developer to either design a theme or just get them going. What makes wordpress great is the backend admin are where clients have the ability to add new posts, create new pages and lot more other things. It is a great blogging software for non-techy people who like to share their thoughts with the world and add value to their main website.

I like wordpress a lot as it is very flexible and there are plenty of plugins to add to meet the needs of any business. The demand for wordpress development has increased in the past few years and I keep getting new challenges everyday. The best part of my job is when I see a client say "wow I really like what you have done" that makes my day as all the hard work is appreciated.

My latest wordpress development project have consisted on new industry related themes such as real estate, law firms, restaurants all around the Boston area.

Wordpress Themes & Design Process

2010-03-18T19:14:00.000-07:00

Having worked on many wordpress blogs from scratch I have started seeing a huge spike in demand for wordpress lately which I think its mainly due to the high popularity it has gotten in the past few years. I love designing wordpress themes as every time brings a new challenge given that every business has different and unique requests. Many people in Boston have started blogging and sharing their thoughts with the world through wordpress and I feel the design they choose for their wordpress blog reflects not only their sense of style but also their personality. I have seen real estate brokers, lawyers, dentists, opticians blog about their experience in their field. Many businesses in Boston area blog everyday. Thats right, some of them actually write blogs on hourly basis. Every small business owner has become a great editor in their business industry only by writing blog posts related to the industry their business falls in. However, I have noticed that some blogs despite having interesting articles do not get attract visitors or keep them for too long on their site. Why? Well first of all the design can the biggest problem as people dont like to read from a blog that bothers their eyes or simply dont like so they leave. Design is the key to keep visitors coming back. People these days tend to be very impatient and move on to the next blog very quickly so dont let that be you.

Wordpress and other blogging platforms have changed the way people think about the web and the benifits it brings.

Let me know if you are looking to design or develop a wordpress blog and I can help you get started quickly.

Contact me or email me at don@tripleroi.com

Wordpress Design Boston Developer

Google checkout - what a great tool

2010-03-05T06:31:00.000-08:00

I just think Google checkout is such a nice and very flexible to work with. I just wished there was a way to customize the checkout page with the look and feel of the site just like PayPal lets you change the design. The best part is the integration process which is very easy and can be done in a couple hours. Another feature that I would like to see is adding "free shipping as coupon", the only way to do free shipping at the moment is by creating a new shipping method which is fine but the customer doesn't see that until they are almost done checking out. Hopefully soon.

Wordpres Theme Developer & Designer Boston

2009-09-29T11:28:00.000-07:00

Wordpres Development & Design Services

Wordpres blogging is getting very popular. With the popularity of Wordpres and social media online personal look is becoming an everyday pastime for people. With your own custom designed Wordpress blog you can create its visual design and functionality to suit your needs!.

Depending on your requirements I will create a custom designed Wordpress blog for anyone who is using Wordpress. Wordpress blogging tools are easy, custom editable and come with thousands of easy to use plugins such as image galleries, videos etc that you can download and install yourself. I work with you to create a unique Wordpress blog design that allows you to access the great features of Wordpress easily.

You can easily get a wordpress blog integrated into your existing websites design, custom Wordpress themed to mirror like they were always a part of the websites design. By adding a blog into your website you can increase the number of visitors to your website through search engines and referrals, as well as increasing brand awareness to your brand.

Email me if you have any question at don@tripleroi.com

Wordpress Development & Designer Boston

2009-09-29T10:48:00.001-07:00

Are you stuck on Wordpress? I will work with your to create your unique wordpress blog design with your own .com address.

WordPress is a flexible and easy-to-use content management system (CMS) with outstanding blogging functionality. WordPress is open source meaning free and is one of the most popular blogging tools in the world. You can manage your entire site with WordPress or just install it to use for your Web site Blog. I help my clients create the best interactive experience for your blog readers. I have a wide range of experience with WordPress platform, which must includes plugin/ core development in addition to installation and theme customization. I have a high proficiency in PHP and associated frameworks and command of web standards, CSS-based Wordpress design, cross-browser compatibility. At fist I start by assessing issues critically and provide recommendations for solutions.

Below is a list of my Wordpress design & development

Wordpress design - usability, accessibility, new trends
Wordpress coding (X)HTML, CSS,
Wordpress JavaScript and PHP Scripts Insertions,
Wordpress MYSQL Databases,
Wordpress E-Commerce - Shopping
Wordpress Search Engine Optimization,
Wordpress blogs insertion and customization, CMS (Content Management System)
Wordpress Theme Alternations
Wordpress Them Design

I will utilize other front end coding skills to complement WordPress development in PHP
,implement new features from conception to prototyping to UI, as well as optimizing existing features, incorporate feedback from product management, rapidly fix bugs and solve problems.

Request a Blog Design Quote email me at don@triplroi.com to discuss your needs.

Boston Web Page Design

2009-09-26T09:55:00.000-07:00

Website design skilfully bridges technical and marketing requirements to put sizzle into a product, desire into a promotion or confidence into an interior.

Boston Area Web Design - Experienced Designer

2009-09-26T09:30:00.000-07:00

Serving the Boston Area for Web Design Services
Website design is a strategic tool used to gain market advantage by companies operating at a non-stop level 24/7. The products, the branding, the promotion and the business grounds are all designed to maximize customer acceptance of the goods and services they have to offer and to optimize the day to day operation of the business.

The benefits of website design are also available to national and small local businesses. The process can always be tailored to the resources available. Professional web designers provide a balance of technical and subjective skills that match the business needs of many industry areas. Whether you manufacture furniture, provide real estate, law firm, accountant, car dealer or sell wine there is a website design professional who can help you improve your website business.

If you have any questions I would be happy to help you so feel free to email me at don@tripleroi.com

Boston Website Design

2009-09-26T09:16:00.000-07:00

Boston Website Designers bring human and artistic values to your online business problems, values that sell products and services, create demand and inspire customer confidence and loyalty.

Boston Website design is a planning process. It produces the best solution based on the stated business objectives and the information and resources available. It uses a methodical procedure to ensure that solutions are well thought out and all the known criteria for success are considered.
Just as a business plan is the first step to business success. A Boston Web design brief is the first step to project success. A design brief spells out the criteria that a project must meet. Boston Website designer does not leave business success to chance. I am a freelance web designer Bostonian helping small and large business develop websites and online applications.

Feel free to contact me with any questions at don@tripleroi.com

Setting Up Small Business Website Boston

2009-09-23T13:56:00.001-07:00

First before setting up your small business website there are a few basics you need to know prior to launching your website.

First secure a domain name from any website that you feel comfortable with and don't hesitate because it might be too late if you decide to go back and buy it the day after or week after. This goes especial for business around Boston area since every is after the Boston domain related keywords. There is a reason behind that but I wont get to details on this post. So go ahead an buy that Boston domain name.

Second, buy a small business hosting account either from a local Boston hosting company or national such as Goddady, Network Solutions, Bluehost etc. These days hosting companies offer great packages for small business owners to accommodate their budget.

Third, build the small business website but don's use free templates as they tend to destroy the look and feel of your website since it was not designed specifically for your target audience. Make sure you look for a Boston website designer around the town or city you live in, most of them will be happy to assist a local business.

Contract Web Developer Boston - For Hire - Hourly - By Project

2009-09-21T13:11:00.000-07:00

Also I can be hired as a contract web developer Boston. I offer the right combination of skills and experience in designing, building and maintaining websites. I will work together with our server engineers and design, implement the web front-end, and create visualization of analytics and diagnostics of web-based services. I am a self-starter, a strong team contributor, a fast learner and most importantly, creative. As Boston contract web developer I can offer are shown below but are not limited to:

Deep knowledge of java and/or a major server-side scripting language, such as PHP
Experience with CMS tools, Drupal and more
HTML/CSS, Javascript
Graphics and design software, such as Photoshop
Web server administration and the administration and maintenance of MySQL databases
Knowledge of Cookies, HTTP protocol issues

As a contract web developer Boston I can aslo perform internal and public-facing recurring web updates, standardize layout from disparate inputs and post both internal and external communication. Assist in the collection and reporting of website analytics, the preparation of pre-production materials for the development of new websites, and the analysis and reporting of internal and competitor’s websites.

Contact me at don@tripleroi.com

Freelance Web Designer Boston Mass

2009-09-21T12:48:00.000-07:00

As a Boston freelance web designer I work with you in ways big web design firms plainly cant. Why ? Well first of all you deal directly with me as a Boston web designer to get exactly what you are looking for in your website design. Some Boston web design firms offer modest, if any, interaction directly with the web designer that works on your web project.

Second, there is no middleman/intermediary party involved, therefore why I can offer extremely affordable rates with no compromise on the quality of service that you will receive. Being a Boston freelance web designer every client is important, no matter how big or small the website project is, this is an important difference that sets me apart from a Boston web design firm. My duties as a Boston freelance web designer are work to make sure that you are happy with the final product of the project and will give you all the support and guidance that you need.

As a Boston freelance web designer I always want to satisfy clients requests in a timely manner with my exceptional work. My business has been built on loyal clients and great quality work.

Ability to manage and estimate time outlays for each project
Ability to work with marketing, product development and engineering to implement intuitive designs.
Excellent communication and organization skills and able to work both on a team and independently.
Ability to handle and prioritize multiple projects simultaneously
Self directed with excellent time management skills

If this sound like something you or your company is looking for in Boston freelance web designer please email me at don@tripleroi.com

Drupal Web Development CMS integration in Boston - Freelancer

2009-09-21T12:27:00.000-07:00

Recently we have had a lot of requests for Drupal CMS web development Boston and decided to show some of the benefits of Drupal CMS

Open source, with no license fees.
Multi site support. Drupal CMS is designed to allow numerous websites to be overflow the one Drupal CMS installation.
superior user access organize settings.
Drupal community has contributed many modules which provide functionality that extend Drupal core.
Drupal CMS was designed for community-based Web sites and has sturdy user role and access control functionality.
Account control. You can configure Drupal CMS development to save a new version of your pages every time they are editing.
What that means is that you can go back to view or revert previous revisions if you want.
Advanced URL Control - Drupal CMS gives you precise control over URL structure( Great for SEO purposes). Drupal uses Apache's mod_rewrite to enable customizable URLs that are both user and search engine friendly.
Also not to forget the exceptional Documentation.

So if you are looking to create a website or residing an existing Drupal website I can defiantly help you with any Drupal(CMS) development needs around Boston area.

Success Strategy Compare Metrics

2009-08-25T20:11:00.001-07:00

Great online marketing starts with an end output in mind – what is your ultimate marketing goal …generate leads, customer acquisition, additional orders, more sign-ups. Whatever the case maybe the solution is out there for your business the only question is... how do I get there? The simple answer would be spend more money on TV or Radio Advertising …NO the answer is ONLINE MARKETING through the one proved online mediums such as Google Ad words, Search Engine Optimization, Social Media – to this day these services have been known to have somehow the highest and most measurable metrics of success.

Services Boston - Consultant - Agency - Freelancer

2009-08-12T18:07:00.000-07:00

Online marketing focuses on supporting organizations through the web technology change process, no matter what state the website is in, delivering real value in firstly getting the online marketing basics right and secondly developing appropriate search marketing shared service or outsourcing strategies, as well as how to manage these initiatives.

Online marketing will help you deliver a robust and quality of traffic to your website , that will add value to your organization. Our goal is to save you time and money without compromising on outcomes or project governance. Utilizing the web as our delivery channel allows us to manage our costs effectively and focus on research, providing our clients excellent value for money.

SEO Consultants - Boston Professional SEO Consultant

2009-08-12T17:52:00.000-07:00

To deliver successful online marketing most of the projects take planning, access to methodologies and tools, leadership, project management, communication and perseverance. The easy option is hiring an SEO consultant to manage all these projects rather than hire large SEM firms. This approach involves selecting the appropriate SEO consultant, ensuring they understand your industry, have the relevant knowledge and experience, and then negotiating fees and scope. In many cases the intellectual property and experience from the project is retained by the SEO consultants and the key outcome is a lengthy report.

Competent consultants ensure their projects deliver outcomes and results to the organization. To do this however requires the combination of internal resources, a business case, easy-to-use proven methodologies, SEO expert guidance, relevant online tools and access to website root and shared service experience. In addition, today's business environment demands project accountability and governance.

Cruises Marketing - Cruise Marketing Plan & Strategy

2009-08-11T08:31:00.000-07:00

Cruise marketing is what often cruise owners ask themselves at some point in their business life cycle. Lets face it marketing for cruises must be somehow expensive as it is a luxury commodity and advertising has to look expensive. However, looking expensive it is costly because you will have to hire models, actors, celebrities etc….to represent your cruise brand since that’s what people like to see. Back in the day the only way cruises market their business was through TV advertising, direct mail, post cards, brochures, catalogs and many other ineffective and overpriced forms of advertising that were un-measurable in terms of metrics. For example, it a cruise owner launched a TV ad, direct mail campaign targeting a specific audience in Boston, MA they would run the TV ads on local New England channels so people around the area will eventually see the TV ad and book the cruise by calling. Now here comes the importance of measuring your marketing metrics: how many people saw the TV ad, how many people open the direct mail envelope, what percentage of this audience actually did actually spend over 10 seconds to glance at the cruise commercial or direct mail offer? Well, you will never know that will you? Old cruise marketing strategies have the “ throw it at the wall and see if it sticks” kind of approach. However, these days that approach may cost you a fortune, as the competition is smarter and faster to adapt to new cruise marketing plans and strategies. Old marketing techniques are great for brand building but at what cost you may ask? If I am spending so much to just a build the brand while my competitor is taking all the customers online because they have taken advantage of new Internet marketing strategies.

Online marketing is the new way to go for cruise business owners and any other cruise business that does not want to break-even but actually increase lead and make a good profit. The great thing about cruise online marketing is that you are already targeting your core audience, the people are actively searching for your service and what a better way speak to them back by getting your website in front of them.

Lets do a search for Boston Cruises:

Take a close look at the map listings and the listings below the map. We can clearly see that Boston Harbor Cruises is the main key player here and is dominating the online space for Boston cruises. Now what that makes the visitors life easier so they don’t have to dig too many pages to find what they are looking for. That’s what the great benefit of online marketing for cruises because the selling point, value proposition can be tailored to meet visitors demand. Having said that I think having a great cruise marketing strategy to penetrate the online space is a must for a cruise business owner, as cruise line marketing it going to get even more competitive as more people discover the value of online marketing.

Having customers find your website book online and talk about your brand is the best customer acquisition strategy that can help any cruise ship company.

Law Firm Marketing - Who is your Audience ?

2009-08-07T12:29:00.000-07:00

The Audience Benefits Always Comes First

Online marketing is all about customer needs and target audience benefits. It does not matter what are you offering - it is what the client wants that is the most important aspect to focus your efforts. In most cases all of your Online marketing should be directed to answering the clients question 'What's in it for me?' You must choose between features and client benefits.

Law Firm Marketing - Who is your Competition ?

2009-08-07T12:16:00.000-07:00

You have to know your competition, its strengths and weaknesses, its strategies, what your customers/clients want and who they are, any gaps in the market - your market niche. And not to be lost in all this is the reason for running a business profit not turn-over.

Law Firm Internet Marketing Plan | Boston

2009-08-07T10:32:00.000-07:00

Law firms across United States are struggling with the execution of effective online marketing strategies. Despite the fact that if you are a marketing aware law firm and you know what to do to efficiently to generate leads for your practice, you may have little time or in-house expertise to put into practice your ideas.

This is why hiring a online marketing consultant for your law firm marketing is a great investment that will help your law firm the following:

Create and develop strategic online marketing action plan
Generate new online marketing strategies to meet business objectives
Take a close look at your branding initiatives and online market positioning
Tackle new brand awareness strategies to your target audience
Expand marketing mediums to support your current on-line/off-line marketing activities
Proficiency in implementing your tactical marketing actions plans
Reporting & ongoing monitoring and measurement of your online marketing metrics

So what have I done with past clients you may ask ? Successfully increased the number of leads and decreased the cost per lead. The great thing about online marketing is that everything is measurable to the penny, so if you think that one strategy is not working or is not very cost effective….it can stop immediately laving extra advertising budget in you pocket. Online marketing is about testing and retesting strategies until you find the correct formula and keep doing whats profitable.

If your law firm needs help with any of these areas, you can email me at don@tripleroi.com I am a Boston online marketing consultant and specialist with a proven track of record that can offer you support to effectively marketing your law firm.

Law Firm - Lawyer Lead Generation Strategies

2009-08-06T18:56:00.000-07:00

How to market you law firm? This is a question often large law firms or individual lawyer ask themselves how do we get our business to the next level. How do we get more leads? Majority of lawyers and law firms relay heavily on other web portals to advertise their website such as martindale.com, lawyers.com, findlaw.com, lexisnexis.com etc. However, the days have changed and now lawyers can advertise their website easily without having to rely on other web portals simply by using online marketing mediums such as Pay Per Click Marketing, Search Engine Optimization(SEO) , Social Media, Email Marketing and more. This is the era that any business can take their marketing to another level and become profitable by generating additional leads. So how do you go about starting out your online marketing campaign for you law firm business? Before you decide to invest in online marketing it is very important to do some research on your own and learn about SEO, PPC and overall web marketing. Therefore when you hire someone to manage it you will be educated and ready to make quick decisions that will not cost you. Note that as great as online marketing is, be careful as there are many scam artists out there who will promise you the world and high rankings in a short period of time at very affordable prices. Whenever you see that…RUN as it is the most common scam from people who are not qualified to perform online marketing tasks an your website.

The best thing to do is hire a local online marketing consultant or freelancer since consultants usually tend to charge a lot less than large online marketing agencies. Also, not that you do not need to be locked in a contract which many large advertising agencies do so they can have a incoming revenue. You do not need to be in a two year contract for a SEO project that’s ridiculous unless your website has a large number of pages and needs to be optimized weekly. Most large advertising agencies tend to sell you on monthly & weekly reports and ongoing consulting so they have something to keep charging you every month. You can run your own reports and avoid paying agencies crazy monthly fees.

If a law firm is looking to generate new leads through their website I would highly suggest start reading about online marketing strategies especially SEO, PPC and social media (facebook, twitter). Lead generation for law firms its going to get very competitive as more and more lawyers are starting to get into the online marketing so the faster you start the better your chances are to rank up higher in search engines. Google rewards websites that have been around for a while.

If you are interested learning more about online marketing and how we can help please email me at don@tripleroi.com

The Goal - Objective - Working Order

2009-08-06T13:51:00.000-07:00

If you want to go somewhere in a car - you need:

• A goal (destination)
• A car that is in perfect working order (the result of studies and research).
• The driver license (the result of study and a theory test / practice).
• An updated road map (the result of studies and research, and graphics)
• Information on road conditions (the result of data collected and analyzed and retransmitted)
• In a travel plan (result of the data, desires, etc.).
• Time

Similarly, to think that a website is just a set of electronic pages composed of graphics, photos and text and viewable on any computer with a browser, it's like to think that to go to a place you just an engine and four wheels.

In fact, the Web site is the result of a project aimed at Online Marketing in Internet penetration.

The term Online Marketing means the set of strategies, activities and techniques that use the Internet as a medium for collecting and analyzing information aimed to optimize marketing plans, identifying and meeting the needs of consumers in when they arise and creating a relationship with him long term, going in search of efficiency for the integrated management of sales, communication, advertising, promotion, services, and customer care.

The Internet is not a strategy, but it serves the business strategy of your company, all within your company is to understand, approve and then join.

The whole model of your enterprise should be reviewed and evolve because of the Internet, so we need a complete knowledge of the medium, its specificity and its limitations.

Finding a partner is the key to success in the context of multifunctional
Internet.

SEO Waltham Mass - For Real Estate Agency

2009-08-04T12:36:00.000-07:00

Creating a search engine optimization plan four your small business in Waltham, MA is defiantly the right step toward your online marketing success. Whether you are a real estate agency, law firm, accountant running a website and your target audience is in Waltham, Belmont, Watertown, Lexington etc… the chances are that people are searching for your services continuously. However, your website may not be showing up in front of them when they type into the search box. For example if someone was looking for a “ real estate agency in Waltham MA” – take a look at the results below:
Only several real estate related websites show up and it may well be your competitor taking your leads way from you by simply having their website optimized correctly. Nowadays it’s crucial to have online presence in search engines especially if you are a local Waltham, MA business serving your local clients whether they are prospective sellers, tenants or buyers. Optimizing your Waltham real estate website will defiantly increase lead generation. The SEO process for a local business owner is pretty straight forward but following the best practices and making sure everything on your website is done correctly is vital. I have optimized local and statewide real estate agency websites throughout Massachusetts. Doing SEO for a local real estate business has helped me gain a better understanding of the importance of lead generation from a real estate agent point of view.

Type of lead generations may be :

Form Fill Outs
Email Leads
Phone Calls
Walk-ins

Whatever the case may be a lead is a lead and online marketing gives you that option to use your website as a marketing tool to reach your locals and turn them into qualified buyers, sellers or tenants.

If you are interested in our SEO service please contact us or email don@tripleroi.com

Show Options Google - Hide options Google Feature

2009-07-23T17:19:00.000-07:00

Apparently Google has added a new feature to the search engine results similar to the one shown in Google News, Google Blog Search. It seems to sort results by videos, forum, and reviews which I think is very helpful given the fact the everyone types those search terms when looking for something specific. Also it aggregates results by time such as 3 hours ago, week ago etc.. as well as by forum, reviews, videos, images. It is supposed to help the user filtering , refining and further exploring the Google search results. Overall a great feature to help people ease their search.

Google Show Option

Google Show Option 2

All results

Videos
Forums
Reviews

Any time

Recent results
Past 24 hours
Past week
Past year

Standard results

Images from the page
More text

Standard view

Related searches
Wonder wheel ( Graphical representation of search resutls)
Timeline

Wonder wheel Gogle

Google Timeline

View this Video straight from Google Show Option

International Search Engine Marketing | SEO | SEM | PPC

2009-05-15T18:52:00.000-07:00

International SEO - International SEM - International Pay Per Click
We specialize in managing international search engine optimization as well as running international pay per click campaigns in various countries. What makes use unique ? Very simple, three members of our team are foreign born and have a deep understanding of international SEM strategies. We have developed a great winning international SEM strategy that has shown great results for a variety of clients competing in unknown territories. Our strategies have been tested on European markets and not only have increased lead generation but also brand awarness. Our international SEO team is very passionate about their work given their background in the subject matter.

Strategic Planning Process

2009-05-13T13:25:00.000-07:00

Get the marketing direction right
Is your organization on the right online marketing track? Does it meet the needs of online service users, clients, and other stakeholders?

Examine the online strategic vision, mission, and core values
This basic question can either seem apparent or intimidating. The right online marketing approach is to refer back to your organization’s mission statement and original strategic vision. Are those original values still relevant today? Are they supported throughout the organization?
Unless these questions are asked, there's the risk of mission go with the flow”. Mission “go with the flow” means the organization is losing touch with its online service users and is off target with their core audience.

Start by consulting with internal and external stakeholders
All the companies’ relevant stakeholders ought to be consulted, both internally and externally. Everyone who works in the organization - including the volunteers - and the clients/service users and beneficiaries need to be sounded out to see where they think the company currently stands, where it is going, and most importantly of all, where it should be heading.

Consider the marketing pace of change
If your organization operates in an online industry that is changing rapidly, the reevaluation of your direction should happen regularly – possibly every year. Or else, it should be carried out once every 3 years or so.

Boston SEO Consultant - Boston SEO Consulting

2009-05-13T13:06:00.000-07:00

Our Boston SEO consulting services include but are not limited to :

Manage overall SEO strategy and implementation for assigned channels
Meet and exceed competitive traffic goals and Compliance Standards
Manage SEO initiatives in collaboration with SEO Designees and Channel Leads from each vertical
Provide and review SEO and product requirements for new releases and work closely with your company Product Managers, Designers, and Development to implement changes
Initiates product and project initiatives to increase SEO performance
Perform key phrase research, META tag development, content optimization, and linking on an ongoing basis
Conduct competitive benchmarking, analysis, and monitoring
Produce ongoing performance reports monitored against traffic, indexing, and ranking goals
Review designs and existing websites to maximize SEO opportunities
Spearhead education, advocacy, and evangelism of SEO
Perform SEO technical, architectural, and compliance audits on existing websites and new releases
Generate or acquire appropriate content to improve search query coverage

A you can see we provide an extensive range of Boston SEO consulting services to all of the companies located around Massachusetts.

Contact us at sales@tripleroi.com

SEM Strategic Process - SEO & Pay Per Click

2009-05-13T12:59:00.000-07:00

New Marketing Strategies VS. Old Marketing Strategies

2009-05-12T18:44:00.000-07:00

Online Marketing Benefits

Online Marketing is the planning and execution of the web production, services pricing, website service/product promotion and order distribution of goods and services to create exchanges that achieve individual and business objectives.

To put simply, online marketing is about matching every part of your online business with your customers so that:

You meet their needs instantly.
They are aware that you meet their instant needs.
They are motivated to buy from you because your website is different from your competitor.
They are motivated to keep buying from you since your competition has nothing to offer them through the online channel.

If you don’t achieve these outcomes, customers won’t buy from you and they will go to your competitor. It won’t matter if you make the best product in the world or if you are very good at online marketing and online website administration - poor online marketers go out of business sooner than you think.

Search Engine Marketing Careers | Jobs | Employment

2009-05-12T18:20:00.000-07:00

The past decade has seen a rapid growth in demand for Search Engine Marketing consulting services, reflecting a long-term shift towards outsourcing and more flexible employment practices in the private and public sectors. Search Engine Marketing consulting firms and individual consultants can provide wide-ranging advice to client organizations. The services offered by Search Engine Marketing consulting firms can be as diverse as agribusiness, health care administration, information technology, e-commerce, engineering, human resource management, financial management and investment.

The Work Process
Within Search Engine Marketing consulting firms, most of the opportunities for graduates are in business Search Engine Marketing consulting services, including strategic business planning, corporate financial services, human resource management services and increasingly, information management and e-commerce strategy development.
Joining a major Search Engine Marketing consulting firm offers graduates the chance to work alongside more experienced consultants and undertake the preliminary research and analysis of business structures, processes and systems that are part of the Search Engine Marketing consulting brief. As part of their induction, graduates usually gain broad-based experience by being exposed to a range of companies and industry sectors. Following this general introduction, they are likely to undertake more specialized assignments according to their interests, skills and qualifications.

The Outlook
Employment opportunities within the Search Engine Marketing consulting industry are expected to remain stable, with most major employers recruiting graduates each year. Opportunities for graduates are still most likely to be found in the large management Search Engine Marketing consulting firms, all of whom have well-established graduate recruitment programs. Additionally, there are numerous other Search Engine Marketing consulting firms that recruit graduates, from international organizations to small, locally based operations.

What is commonly required
Many Search Engine Marketing consulting firms recruit graduates from all academic disciplines, believing that the generic range of research, teamwork and analysis skills developed through university study and a wider education provide a good basis for the development of Search Engine Marketing consulting skills.

People with specialist knowledge and experience are also recruited from the broader work force, making Search Engine Marketing consulting an area for career progression. The recruiting process usually emphasizes a proven academic and/or employment track record, excellent business analysis skills and the ability to confidently deal with clients.
At the entry level, acceptance into a formal graduate recruitment program provides the main avenue of entry into the field. A degree – typically in Marketing, BA, e-Commerce, Law, Information Technology, Economics, or Accounting – is a basic requirement for entry into a graduate program at a major Search Engine Marketing consulting firm. In most cases, Search Engine Marketing consulting firms will only consider graduates with consistently high academic results.

Financials do matter
The financial rewards in the Search Engine Marketing consulting sector can be very good, however, the industry is highly competitive and work demands can be heavy. Remuneration varies depending on the particular field of search engine marketing consultancy, among other factors. For senior management or associate Search Engine Marketing consulting however, new graduates typically earn $32,000-$44,000, while experienced professionals in these fields typically earn anywhere $60,000-$180,000 (based on industry statistics).

Search Engine Optimization strategy – B2B ( Business to Business) SaaS

2009-05-06T19:59:00.000-07:00

Search Engine Optimization strategy – B2B ( Business to Business) SaaS

Having a SEO strategy in mind prior to launching your SEO campaign is one of the most critical steps that a SaaS company must make. So how do you start ?

Set a goal whether its lead generation or product download it is imperative to have an end goal in mind which will make life much easier. After having identified the goal, the next biggest thing is strategizing the process on how to execute that SEO goal. I would first start by developing a list of keywords that are highly relevant to your service or product such as: SaaS download, SaaS Demo, SaaS whitepaper, SaaS webinar etc.

Now these keyword phrases have monthly search frequencies as show below. What that means is that a specific keyword is search 200 times on Google. As you can tell the ultimate goal is to show up in the first three or four position on Google SERP in order to get maximum exposure.

SaaS download – 200 Searches a month
SaaS Demo – 90 Searches a month
SaaS whitepaper – 80 Searches a month
SaaS webinar – 50 Searches a month

The big question is how to go about creating a strategy for these keywords and show up on page one. Well that’s the million dollar question that everyone asks themselves everyday. It is crucial to keep in mind that these keywords are the core keywords that your company must compete and work hard for high search engine rankings.

SEO strategy:

Build content around these keywords
Get relevant links in the related industry websites
Add these keywords to your site meta tags
Bold, Italic, Underline these terms as many times as you can (don’t over do it)

It seems easy but in reality its not because you must know how to develop the right content, where to get the right links, how to write the meta tags and which keyword to style.

Search Engine Optimization requires deep understanding of web marketing as well as technical aspects of the website in order to succeed in this type of online marketing. Having the right people handling this aspect of your online marketing is well worth the money. However, don’t fall for the big SEM agencies scam as they will overcharge you for the same work as an in-house SEO employ will do or a SEO freelancer. Keep in mind that most SEM agencies make search marketing sound like a rocket science and very difficult to execute but it’s actually not. You can hire an in-house SEO person or hire a SEO freelancer who will do the work for half of the price.

Please let me know if you need help with any SEO service and I will be more than happy to help you as. My email is don@tripleroi.com

PPC Campaign Keyword Strategy

2009-04-19T17:29:00.000-07:00

A successful PPC campaign plan should always start with a detailed laid out conversion plan in mind. Sometimes it’s not just about the landing page, ads, position or quality score but the number of keywords. At times only 5% of your total keywords bring in the 90% of the conversion so it is crucial to identify what these profitable keywords are and how to use them in your PPC campaign. I have had numerous PPC campaigns that have fallen in this category which especially the B2B industry. Competing in the B2B area is very difficult these days as most of the companies have large advertising budgets to spend on Pay Per Click ads as a result keywords become very competitive. Why do they become so competitive? Because, everyone wants to come up number one for that specific keyword for example: SOA, SaaS etc… so Google sees these keywords as very competitive and raises the cost per click. Now you are left with a bunch of keywords that cost has gone through the roof but at the same time these keywords are your core business terms and you need to be there in order to generate leads from your PPC campaign. PPC is a like a fire (it can either keep you warm or burn you) so it is very important to spend your online marketing budget on a keywords that are worthwhile and have a great return on investment. First develop a keyword strategy by identifying what keywords are the most important ones for your business and go after them.

If you need help with your PPC campaign please email me at don@tripleroi.com and I will help you develop a clean cut strategy for your campaign.

Landing Page Strategy for SaaS (Software as a service) - PPC

2009-02-23T18:21:00.000-08:00

The main focus of a B2B company when optimizing a Pay Per Click (PPC) campaign should be the Landing page message and design to capture leads in very few easy steps. Let’s take for example SaaS (Software as a service) industries which mostly lead generation oriented as well as very expensive in terms of buying the service. One of the top priorities for a SaaS B2B company should be the custom landing page development to better integrate the user with the service offerings. Creating the right landing page can be very critical to your PPC campaign as it conveys your service value proposition directly to the user who has two choices “fill out the lead capture form” or simply “leave the page”. The average user spends at most 12 seconds on a landing page after they click on the AdWords ads to further their interest in the service offered by the SaaS company.

What are some PPC Landing Page recommendations for a SaaS company?

• Define the SaaS goal of that specific landing page ( Demo, White-paper, Podcasts, expert)
• Use SaaS visuals to help user see what the service/product is like after they purchased it
• Have a lead capture form with no more than five info fields
• Get to the point quickly without cluttering the page with unnecessary SaaS information
• List SaaS key benefits by outlining the core components
• If using a toll free number on the landing page make sure you track those calls
• Use headlines that show what the SaaS service/product is all about

One way of looking at the PPC landing page is just like the “elevator pitch” analogy.
Now you also have to keep in mind that the user searching for SasS may not necessarily be the decision maker therefore you have to also accommodate the language so that the average user can understand what the service is about.

Here are few possible user profiles that maybe searching for your services:

Uninformative users:

Administrative stuff
Interns
Account Coordinators

Informative users:

CEOs
IT managers
CTOs
Senior Executives

It is essential to understand who your online audience is prior to launching the landing page and designing it for higher conversion rates.

Below is a generic benefit statement that I pulled out of Wikipedia;

“Using SaaS can also conceivably reduce the up-front expense of software purchases, through less costly, on-demand pricing from hosting service providers.”
This is a great example for a PPC landing page headline that conveys a very powerful message to the user by indicating that “reduces the up-front expense of software purchases” with “on-demand pricing”.This headline captures anyone’s attention as it conveys cost benefits as well as a fast timely manner service.

Having worked with a variety of B2B SaaS companies I have come up with a landing page formula that not only alters lead generation volume but also increases user engagement.

B2B PPC Strategic Planning - Marketing PPC Campaign

2009-02-21T10:55:00.000-08:00

B2B PPC Marketing companies often find themselves so distant with the hard work of running PPC marketing campaigns, supervising agencies and sales force, and attending to the day-to-day activities that they lose sight of the Pay Per Click campaign goal. However, it is vital every occasionally to step back, get a little perspective, and appoint in some tactical strategic PPC marketing plans.

The wide range of PPC strategic planning includes:

Evaluate every single one the products or services benefit offer
Reevaluate all the major target markets
SWOT equally external and internal offer variables
Perform deep dive at your current PPC campaign for any unprofitable campaigns

PPC strategic planning looks ahead of the instant status, in the process illuminating where you want to go in the future with your online marketing objectives. This strategic pay per click outlook can be contrasted to the planned level that looks at PPC metrics performance of detailed services/products or online target markets over a shorter time and equipped planning which spotlights on the fundamentals of getting the ROI. Going after a boarder PPC goal is a rather oversimplified but optimistically functional outline of the PPC strategic planning process.

B2B PPC Campaign Components

2009-02-21T10:21:00.001-08:00

Service-oriented architecture (SOA) - Pay Per Click Strategy

2009-02-12T16:41:00.000-08:00

Recently we had a question from a user who was interested to learn how to optimize their current pay per click campaign. The service they offer is quite complex which consisted on Service-oriented architecture (SOA). The company’s challenge was the budget and bidding strategy approach. First thing you have to know is that Service Oriented Architecture (SOA) obviously falls on the B2B PPC category, so the budget and PPC bidding strategy needs a thorough approach. So, our first suggestion was to “Day-part” as we have mentioned many times before, so you are limiting your budget to days that users are specifically looking for you. Secondly, we recommended to bid only on the keywords that are highly relevant to their service which in this case is Service-oriented architecture (SOA). Of course there is more to it but that’s the surface of that. Once we made these changes we did a benchmark study to measure the success of our B2B bid and budget management strategy. The results were quite astonishing as the lead volume increased by 67% in a matter of three weeks and the lead quality was up by 47%. As we had presumed the action plan worked like a charm despite their challenge. It is very interesting to see how few little tweaks can make a big difference in a Pay Per Click campaigns success. However, we did a lot of research on the subject of Service-oriented architecture (SOA) to learn more about their business and market segments prior to suggesting the strategy as it is a very complex industry.

B2B PPC Campaign Budget - Yahoo Vs Google

2009-02-10T18:51:00.000-08:00

Most B2B companies when are about to launch a PPC campaign tend to be confused or rather puzzled where to spend most or their budget Yahoo or Google. Let me explain the differences between these two search engines in terms of B2B spending. Yahoo is a very B2C consumer based search engine and most of the people using Yahoo are usually looking for products that can buy directly from the website. Yahoo is great for day to day product such e-commerce online stores or websites that sell affordable products to the average consumer. So in other words yahoo is not known to have high conversion rates when it comes to B2B companies. Google on the other hand is more focused on hi-tech industries and B2B services. It is more lead generation based search engine than Yahoo where consumers are more educated about the web searches than Yahoo moms&pops users. So if your company falls into the B2B category my suggestion would be to start thinking about dropping more funds onto Google Adwords than Yahoo search marketing. Speaking from experience I have seen conversion rates 80% higher in Google when it comes to B2B software companies. However, it may vary for some B2B companies as the products and services are not the same so do not go right ahead and start pouring all of your fund into Google. Do your research and see what your competitors are doing, whether they are in yahoo at all and if they are what type of keywords are they bidding on in one engine vs the other. Well this if all for now as you know you will have to contact me for more info.

Day-Parting PPC Strategy - B2B (SaaS)

2009-02-10T18:29:00.000-08:00

Day-parting is a crucial part of you PPC campaign as it controls your spending levels throughout the day and week. For most B2B companies it is a must to implement a day-parting strategy as it will help the daily budget get spread out evenly and get the most of the PPC campaign. So how do you go about finding the best day-parting ? Start by putting yourself in your clients or customers shoes and think about the times they might be searching for your product or service. One example would be for Software as Service (SaaS) companies whose major target markets are other small or large business. For maximum results I would go ahead and day-parting only five days a week (Mon-Fri) during office hours from 9AM-8PM. So you may ask why this? Well think about it if you were a business to business senior decision maker; what times of the day would you be searching for a Software as Service (SaaS)?

This is just a surface of day-parting and there is a lot more to it than what is just described above. Feel free to contact me for more info on this article.

Advertising on Google Adwords ROI

2009-02-10T17:48:00.000-08:00

Google Adwords is without doubt one of the most effective marketing instruments which in recent years has revolutionized the way we do online marketing and this has made Google the most important and rich search engine in the world.

What is the secret of Google Adwords? Why it works so well?

The reason is very simple: it is the meeting point par excellence of supply and demand of any product / service in the world. And 'therefore can offer its product to those who, at the same time where it is seeking, it is actually interested! Payment of advertising is done for each contact procured (for each click the ad - CPC).

When advertising on Google Adwords is useless?

When websites are created without a clear objective of converting visitors (potential customers) into buyers , well there is no point of having that website in the first place. So, even optimizing the best advertising investment, obtain a large number visits with no real return (ROI).

What should we do to get a good return on my advertising investment?

Basically you have 2 clear objectives:

Maximizing the investment in advertising adwords using the best techniques and strategies.
Achieving a single site or landing page that they are able to attract visitors (procured via adwords) to take the action you want (purchase, subscription newsletter, survey.

Pay Per Click Offer Value

2009-02-10T17:40:00.000-08:00

It happens almost every day that I contacted by clients that identify Pay Per Click or Internet Marketing (and who is dealing) with the gain-line.

A friend of mine asked me to give him a hand for a PPC project and told me she was contacted by several "web marketers" whose proposals were not ever make money over the end in itself and I asked if it was the same for me. I am disgusted.

Here, precisely on this point I'd like to clear up by false interpretation of Pay Per Click once and for all.

The objective of Pay Per Click is Offer Value to your customers.

The money came as a natural consequence of value. NOT gain exists online and offline worthless!

Precisely that it is absolutely legitimate to seek to gain by using the internet and then look for tools and strategies to do so but before doing so you must ask a fundamental question:

Question right, I thing I have to offer? What is the value of my offer? What I have to DARE?

Wrong Question: How do I earn?

Why the first question is correct? It 'simple ... I answer with another question:

For what reason should someone pay if they do not receive in return something of equal value? You do?

The examples of successful online are examples of those who have been able to offer real value and certainly not speaking of famous chains!

So those who have nothing to offer can not expect to win. The first tool that you must obtain in order to do business online is a range of value something that represents real value for someone. The promises have little effect when customers realize that what you sell is worth much less than we have been persuaded to believe.

In concluding that the specific Pay Per Click is not just pure business, but goes far beyond. For example, the Pay Per Click tool used by associations, non-profit, humanitarian organizations, research organizations to do good and increase their awareness.

Pay Per Click Freelance Service - Boston PPC

2009-02-07T12:17:00.000-08:00

Why Use Pay Per Click Freelance Service?

Benefits of using a Pay Per Click Freelance agent over employing your own staff:

When you consider the following factors:

Affordability – Why hire a big agency that will charge you thousands of dollars for the same job that a PPC freelancer will do at a very lower rate. Also, big agencies charge you a percentage or you budget so whenever you want to increase your budget their fee will go up as well. Why be penalized for wanting to spend more.
Not Full time – A Pay Per Click freelancer is not a full-time employ so all the combined costs with overheads like annual and sick leave, superannuation, work cover insurances. With the current market, the ability to switch jobs is relatively easy, so this expense at the beginning is a repetitive ongoing cost.
Great Flexibility – These days, it seems that no one really cares enough to be reliable in their job. A pay per click freelancer can get the work done faster and be flexible at the same time, since the work can be done throughout the day from 6AM to 12PM instead of the 9 – 5 office hours.
Experience – Given the market today, it is very difficult to find someone who has the necessary PPC experience to provide your company with the best results.
Leave - What happens when someone calls in sick or is on annual leave? It can burden heavily onto your business and other staff.
No Contract Fees - If you hire a PPC agency to have relief staff or assistance, the costs can be significant. They get a big hourly rate, and you pay a significant amount more per hour plus any fees for them to be there.

To sum it up if you go with a PPC freelancer then all these issues turn into benefits for you:

Affordability - Pay only for hours worked without the extra overheads. Instead of paying payroll taxes, contracting out can be a tax deductible expense!
Reliability – Always on call, hours to fit your business needs.
Experience – Most PPC freelancers have worked in either a SEM agency or in-house company running their PPC campaigns so it will be the same as you hired that agency but at a lower price.
Leave - There is no need to worry about this with freelance agents.
Contract Fees - There are none, in fact if you need to have a staff member to cover at your site you will find reasonable, fee free rates.

Hiring a Pay Per Click freelancer to run your PPC campaign is a win-win situation for both the business and the cost benefits.

Contact Us for more info or email at don@tripleroi.com

Pay Per Click Consultant - Paid Search Freelancer

2009-02-07T08:54:00.000-08:00

I offer Pay Per Click freelancing services to busy and growing companies or small business in need of a PPC freelancer. I understand the need business have these days for a PPC freelancer who do not have the time or the funds to hire an agency or in house PPC person.

PPC freelancer responsibilities include but not limited to:

Reporting, analysis and optimization of online marketing campaigns based against margin targets
Conducting A/B and multivariate testing, and analyzing results to improve margins
Create & monitor QA creative’s, code query strings and manage creative inventory to send to vendors
Create, monitor and grow multiple PPC campaigns across multiple PPC properties
Aggregate and analyze search campaign data,
Create reports on campaign performance (keyword, ad text, placement, etc.)
Monitor, track, and report on paid search metrics, including trend analysis,
Recommend optimization, creative adjustments and bidding changes,
Conduct competitive analysis and keyword research.
Track and analyze consumer site behavior through market analysis, competitive analysis and site analytics
Keyword discovery and expansion
Review top keywords ranking by category
Research and analyze competitor advertising and natural links
Track and analyze consumer site behavior through market analysis, competitive analysis and site analytics
Search engine and display advertising
Data mining/predicative modeling techniques
Search Engine Optimization
Ability to research, plan and traffic online ad campaigns and report on their results
Experience working with Adwords, Adcenter, Y!SM
MS Office proficient with superior MS Excel skills
Knowledge of html, graphics, Web analytics
Knowledge of statistics tools
Solid quantitative, analytical skills and high attention to detail
Experience working in an entrepreneurial/ startup environment
Critical thinking
Ability to analyze data to determine key findings and identify next steps
Strong project management skills
High standard of work ethics
Reliable, trustworthy and task oriented
Ability to thrive in a deadline driven environment

Please Contact US for a free analysis

Part Time Pay Per Click Freelancer - PPC Boston

2009-02-07T08:39:00.000-08:00

Hiring a Part-Time pay per click freelancer or consultant will give your business many excellent benefits to increase your PPC campaign’s conversion rates. Your business will greatly benefit from having a Part Time pay per click freelancer simply by saving you a great deal of time and cut costs. Having a Pay Per Click Freelancer is very cost effective and a way of gaining the experienced and qualified PPC your business needs in-house. It will provide a very flexible solution during a period of major change for your business. I am a PPC freelancer based in Boston, MA and offer a wide range of Pay Per Click services for business who are looking to either hire a contract PPC consultant for a short period of time or annually.

Whether you need a new PPC campaign or optimization of an existing PPC campaign my service includes:

Deep analysis of your site to create the best PPC strategy to market your services
Campaign optimization, split testing and expansion of ad groups
Keyword research and optimization
Copywriting and Ad group editing
Personal account manager
Landing page optimization
Competitor analysis
Lead and sales tracking
Identify low performance keywords and ads
Advise your team on a recommended budget plan to maximize your ROI
Monthly reporting of your results including click through rates and conversions

Please contact us for a free analysis

Google Earth Ocean View

2009-02-02T17:47:00.000-08:00

Google Earth

Google earth has upgraded from version 5.0, the application has become a great learning and breakthrough tool for anyone mainly now that it has added the ocean view. That is correct you can now dive in under the ocean surface and discover on your own treasures with Google earth as your personal tour guide courtesy of images and web clips from National Geographic, Discovery, Cousteau Ocean World and others.

"We're trying to encourage our users to annotate all the places in the world. Part of what we're doing is seeding that ecosystem of spatial information," Hanke said. "That creates an opportunity for Google to provide location services on phones, mobile devices, in cars in the future, to guide people to the best places. Being a valued guide, the go-to source of information about the best places to go--that will be a powerful and valuable thing for Google."

"We try to create products people love to use," Birch said. "We create value, then think of appropriate ways of monetization."

“But I go to the supermarket and still see the United Nations of fish for sale,” she said. “Marine sanctuaries are still not really protected. Google Earth gets all this information now and puts it in one place for the littlest kid and the stuffiest grownup to see in a way that hasn’t been possible in all preceding history.”

Personally I may not be using this tool as much but I defiantly think that people in the research field may find this tool handy.

How to Name your files and directories SEO

2009-01-29T16:45:00.000-08:00

Almost of the Search Engines do consider the site's domain age but also the directory file structure. This added consideration might not be much but every bits help to build up the rankings. Therefore, always name a file or directory appropriately. For example, naming a picture as 123.gif does not tell Search Engine much about the content. This is why it is necessary to consider the directory structure of the site. Best practice tells us that to have all files stay closely to the root directory. Most Search Engines have hard time finding pages deep in the directories and they may downgrade the importance of these pages. Therefore, it is to your website's best interest to place all the files within one level from the root.

SEO H1 Tag CSS Trick

2009-01-29T16:43:00.000-08:00

A sample of formatting H1 tag with CSS
The following is an example of how coders can use CSS (Cascading Style Sheets) to make the fonts appear whatever they like.

In the CSS file:

H1{
font-size: 80%; /*adjust this percentage as needed */
font-weigh: bold; /*adjust the boldness accordingly */
}

The H1 tag should only be used at least once per page. The best way for search engines to index every H1 tag keyword on all of the pages - Tags (H1, H2, H3) are an important part of HTML coding and they tell the search engine spiders that what they are caching is said to beway more important than the other content on the page.

You can learn more about the formatting from the W3school site, CSS tutorials.

Advantages of online marketing

2009-01-29T16:36:00.000-08:00

Another advantage is not to underestimate the large number of companies and professionals who contact us from all over the country (100/200 on average receive inquiries per day). We are not always able to satisfy both problems away both issues of competence, the requests we receive from our portals and in this case we use our own partners that we have a channel through more for the acquisition of customers. Then, finally, there are other forms of cooperation that we study specifically in relation to the powers of the web agency. Methods which tend to mutually improve services and initiatives to be developed on the Internet. But you ask: and the cost? Of course there are when the collaboration becomes an exchange of services or a mutual reinforcement. And to deepen? Just send an e-mail to then hear and possibly establish a meeting.

Online Marketing Agency and Online Marketing

2009-01-29T16:32:00.000-08:00

Every web agency has tried to adapt to the market offering services between those relating to visibility. Although this is not always the offer is credible to convince or to the end customer. So what is missing?
Sometimes, if not often, the skills. Who takes care of graphics or programming has neither the time nor the expertise to deal with promotion of the website. At best it offers Google Adwords, optimizing summary of a few pages and link popularity. Other times lacking are the facts, the media, the importance partnerships. It is not enough that the agency web site there is a more or less long service for the promotion of the website, it is necessary to make it credible! But how? One way is there and I will explain. Promoting website with online network

It 'a service that recently, to offer web agency and was born as spontaneously. Indeed in recent years happened to be contacted by web ies that after having created the website for their client had to ensure their promotion. We asked the simple link to be included on our portals to a more articulated support on web marketing strategies or services positioning on the search engines. Sometimes they are formed, from this initial contact and genuine partnership that proved to be mutually beneficial over time. But we see better what's going on. We see, however, with some examples to understand the specific advantage of this collaboration. To give our partners the opportunity to improve the visibility of your site and those of its customers by posting links on relevant pages of our portals. As everyone knows (at least those who work in this sector) links pages from a target with high Page Rank as our help not only indexing, but improve placement on the search engines as well, of course, to click well profiles. But there's more. Our role is not limited to create the only link to the website, goes far beyond. The experience gained in years and years of work allow us to provide substantial support for the realization of the pages to fit better the algorithms of search engines and in every case the web marketing strategies. All this translates into services, which if described in a form mental illness among those present at the site of a web agency, constitute an element of high value and attraction for the customer.

The great benifits of online marketing

2009-01-29T16:31:00.000-08:00

In recent years it has online marketing has gradually increased the importance of promoting the website with search engine marketing. If in the past, for a web agency, was enough to involve the customer with a good graphics now go beyond his requests. The customer has become more mature and demanding talks visibility in search engines, page rank, email marketing, pay per click. He simply have her beautiful website wants and this makes it contributes to increase its business and turnover.

Online Marketing finds new customers

2009-01-29T16:28:00.000-08:00

Online Marketing is a tool used the Internet to find new customers, retain users, acquire promote to corporate name brands and its products & services, distribute and broaden the market. The action easier and more effective with the web marketing is to design and implement an email campaign. With the Internet you can, through the "One to one marketing" to find specific email client contact for the first time, put it in a regular mailing list, design and execute a strategy sending emails, making the address on a towing business development of the site.

Internet enables us to talk with the "mass" and, via email, with the individual at the same time. Web marketing allows you to make a relational marketing, or marketing to the individual, for a very low price, without parallel with the electronic instruments traditionally very expensive. Internet offers to any contractor the chance to promote its activities on a global market at minimum cost. It offers the ability to track a target targeted, confronted with competitors having great opportunities to gain market share.

SEO Content Optimization

2008-12-29T14:36:00.000-08:00

Search Engines love original and brand new updated content. This is actuality the most important factor in determining your Search Engine Result & PageRank. Search Engine Optimization is all about content. The superior the quality of your webpage content, the higher it will rank for your targeted keyword. From consumer position, we would like to read the most efficient information on the internet; this is what the Search Engine weights as well. Click on the link the below to read and learn how to advance the originality of your content for the users as well as the Search Engines.For a great many website, this is all the search engine optimization that is needed to gain top rankings. A number of search engine optimization techniques are considered by some people to be spam. It is probable that most of these people form their opinions on the basis of what they read in forums, rather than by thinking things through for themselves. This series of short articles explains the facts about some of the so-called search engine optimization spam techniques, and shows why they are neither wrong nor unethical, and cannot realistically be regarded as spam.
Before Google’s link-based PageRank came onto the scene, doorway pages were the most effective of the search engine optimization techniques. But with links now playing such a big role in rankings, are they as effective as they used to be?

The first lesson of Web Marketing is the most important

2008-12-29T14:34:00.000-08:00

The first lesson of Marketing is the most important, because it makes you aware that often what you want is what others want you want. So is an initiation.

The scene is really known, only the most distracted do not remember how Huck Finn swaps his work as painter for a day in exchange for an apple. From Huckleberry true actor pretended to delight that asset forced his playing that he wanted to be not less, at the cost of losing the apple.

The little psychological game used to be Huckleberry, is based on a great truth of the human soul. We have many needs and many needs, but we seek only what they really want. The beauty is that the two things rarely coincide.

At Christmas you have certainly noticed that while talking so much about the crisis, many friends have given or received, hi-tech gifts. Yet the sector that is most affected by the food crisis. Logically and priorities, we should give us packages of pasta and Apple should be on the paving, is exactly the opposite. Everything in principle, to govern us are our wishes.

The lesson of the fence that is also on the web, here are 7 reliable levers that will help you (with) win on the Internet:

Fun (fun, light)
Power (dominion, command)
Health (wellness, rest and relaxation)
Sex / Love
Security (security and defense)
Recognition (self-gratification)
Money (potential income and / or savings)

Ah, the fact that you are aware of this does not mean that you will be immune. Obviously I speak for me, otherwise I would be a naive.
It means "only" be a little 'more aware when we cover the iPod.
What was your initiation?

Mozilla has created the contest

2008-12-29T14:31:00.000-08:00

The Mozilla Foundation has used (of course) the Internet to engage its community of users around a contest that rewards the best marketing plan - but it is so generous to describe them, are structured presentations - focused on the proposed retention of users.

Indeed, one of problems faced by Firefox is not so much the number of installations, the number of people who actually use it. Because the browser is the main instrument for grated Internet users routine and non-experts need time to learn the operation. And when he reached the mastery of independence not sufficient enough curiosity browser competitor to exit the tool that is known to use.

For this reason, Mozilla has created the contest: the first phase of rough collection of ideas, presented through a slender two pages. An initial evaluation is performed by an internal team and the ideas are great. Only those who pass the screening (10) access to the next stage and can present a plan of detail about fifteen pages. And these ideas are being presented to the court of the community. The most voted will receive $ 3000 and will be implemented as part of the marketing of Firefox. Here you can find all details on the participation

The ideas are very mildly affected, structured, well even some depth. At a cost far affordability, managed to take home a wealth of ideas do not matter. Considering then that all the ideas submitted are royalty free and creative common license (regulation), to the fact the heritage of ideas collected and implemented is very high.

The reasons for success? Communty a very strong, large and cohesive, sharing not only needs but also ideal (the davide against Goliath-IE7), and a desire for notoriety, to be recognized first among equals within the same commuinty

Why spend with pay per click advertising ?

2008-12-29T14:28:00.000-08:00

When it comes to creating effective pay per click campaigns or Keyword niche focused ppc campaigns as referred to the promotion through ads pay. Ads are propagated in the national network of search engines, but often you need a promotion different sites located in some way.

If a company does not sell online is hardly an effective pay-per-click campaign that goes across the national network of Google, for example. So have the strategy of "wired" on their business goals is crucial.

How to define a PPC bidding strategy

2008-11-14T18:29:00.000-08:00

Often times I get questions about PPC bid management techniques and strategies and how to implement them on a pay per click campaign. Well, that’s the million dollar question and answer that no one likes to share since it may jeopardize a clients competitive success strategy. However, there are a few tips out there that might help anyone who is in a need of some valuable advice to execute in their current PPC campaign. But before I reveal some of these PPC management strategies I would first like to point out that keyword bidding is only one part of the puzzle of a pay per click campaign management. Before you even begin to think of a bidding strategy you have to think of your campaign daily and monthly budget strategy because that’s what controls the bid management limitations. For example: if you have a daily budget of $200 for twelve campaigns each with 100 keywords it is going to be very difficult to spread it out within these campaigns. And believe it or not that’s a mistake many PPC managers do on daily basis without even realizing it because they are way too focused on implementing their own PPC bidding strategies but are not looking at the big picture.

While it is essential to understand how bid management works, it is also important to understand the prioritization of the Pay Per Click process from the beginning to the end of the funnel. Ensuring you have the right budget in mind to support the keywords you intend to bid on so your daily budget doesn’t get maxed out in two hours.

So prior to launching a PPC campaign think about what your end goal is and how much are you willing to stretch your advertising budget. PPC advertising can be complicated and risky if you “throw it at the wall and see if it sticks “. The days when Google used to charge 0.5 cents a click are gone and so are those PPC strategies.

PPC bidding strategies to consider:

Have a budget allocation strategy
Geo-Target campaigns to potential customer locations
Day-Parting in order to target your niche market
Careful keywords matching (very important)
Quality score + Click Through Rate

Now of course these are common sense strategies to some you, but imperative to your Pay Per Click campaign success and if executed strategically conversion rates will skyrocket.Every business is unique in its own way so it may take some time to start building that great click through rate which greatly affects the bidding war. My best advice to those business owners or corporations who are running their in-house PPC campaigns is to take a deeper look at what their bidding strategies are focused on and revisit.

Hiring a SEM Freelancer benefits

2008-11-13T18:34:00.000-08:00

Why outsourcing PPC management to a SEM freelancer is a great idea for companies who have narrow advertising budget. Well there are few good reasons for business owners to have a SEM freelancer professional manage their PPC management first being lack of deep understanding how paid search marketing works and all aspects that go into a pay per click campaign such as, strategic bid management, keyword structure, day parting strategy, geo-targeting complications and etc. Secondly, on the technical part of the pay per click campaign there are several factors that come into the mix such as destination URLs building and tracking conversion properly. And this is a big confusion for some of business owners who come to me and ask how this does work. I have met with clients who have had their tracking mechanism broken for many months and they weren’t aware of it but just thought no conversions were coming through so they decided to give up and end the pay per click campaign. So the technical part of the PPC management campaign plays a crucial role on determining how profitable and successful your campaign will be in the future. Third, PPC management is very time consuming to a business owner who does not have the time to deal with all this online complications but just wants to focus on the core business. I believe that if I was in a business owner shoes I would be thinking the same thing since there are some aspects of my business where someone else expertise is needed in order to take advantage of higher return on investment opportunities. And finally the limited advertising budget a business owner may have in these difficult economic times that our country faces. A SEM freelancer will take up any PPC budget or job but a large or a medium SEM agency would not even consider or even think of managing a small business PPC campaign unless is worthily to them. Well where do all these small business do if now large or medium search engine marketing agency wants to take them as a client? Well there always a solution for anyone out there and the simple answer is to hire a SEM freelancer to handle all of the online marketing needs.

We at TripleROI are proud of having helped plenty of small business get the results they wanted and get them going on right path to success through our dedicated team of SEM freelancers who work enthusiastically with our clients to achieve success. Our mission has always been to create possibilities for any company or small business that may not have a large advertising budget but still likes to have a presence online. Hiring a SEM freelancer to lever all of your online marketing needs is the best investment you can make for your business.

If you have any question or like our assistance please contact us for a consultation

News Google analytics admin interface

2008-11-11T20:31:00.001-08:00

The Google analytics admin interface has changed dramatically starting from when you first log in the new admin area it will display a list of all accounts that you have access to.
This fascinating layout of all accounts is innovative and very helpful. I believe that will greatly impact the way you work by saving time and generate reports quickly and if you’re an agency, or a large company, you probably have access to multiple google analytics accounts so this is a great improvement. The new layout makes it easy to identify performance metrics at the account level.

The new key metric layouts are:

* Visits
* Time on Site
* Bounce Rate
* Completed Goals

One single feature in fact does a date comparison. If you choose one of the above bulleted metrics using the drop down at the top of the column and a simple date range using the buttons at the top right corner of the screen to determine how said metric has changed over the past day, week, month or year.

What is a Motion Chart? How do I use it?

A Motion Chart takes your Analytics graphs one step further by offering multi-dimensional analysis of all your metrics for a given report. Plotting your data into four different dimensions can help you spot unique opportunities or anomalies faster and easier.

To begin using your Motion Chart, please follow these steps:

1. Click the "Visualize" icon from any report that has a table displaying segmented data (you can always revert to the traditional graphs in your Analytics Reports by selecting a particular report from the lefthand side menu). For this example, let's use the Keyword Report.
2. Once the Motion Chart loads, you'll see an array of bubbles. Each bubble represents a different keyword from your report.

3. Now select the four different dimensions to plot your data: X-axis, Y-axis, Color, Size. Click on each control to see a menu of metrics you can select from. Once you select all four, point your mouse over any bubble to see the numeric value for each of them.

4. Press "Play" at the bottom of your chart to see how your keywords perform over time. If you click on a bubble and check the "Trails" box underneath the Size control, you can map out the bubble's movement over time. ( Google analytics blog)

I had no problem with the older version at all and I like using both interface as long as the data is broken down to the core metric. The old interface allowed me to see progressive revisions of my statistics all over the day as an alternative of having to wait until the end of the day. It looks like the conversion tracking is much easier in the old version. Overall a great upgrade from the older version and we are looking forward to seeing more of google updates.

News Google analytics admin interface

2008-11-11T20:31:00.000-08:00

Corporate Press release optimization

2008-11-11T20:12:00.000-08:00

How to write and publish corporate press releases and blog optimization marketing to gain the real benefits that may arise from online marketing,. Whoever is familiar with online marketing probably has read many times statements such as' content is king ', or, sometimes it is unbeaten in suggestions such as: it is important to treat the content, write and publish quality content, etc ...

Why is all true as simple internet is designed by its users as preferential access to information, now more than any other medium. I am hardly able to meet the contingency, my information needs through other media such as radio or the newspapers television, or if we succeed, it will be a casual. But with this web interactive process even before cognitive, is possible at any moment. This means that, since there are no barriers online, but only several languages or cultures, the Web is structured now as a huge container of information.

The quality content can play a decisive role for users who log on daily to search engines, looking for information useful to them. Now we focus on corporate press release optimization which is mainly a set of strategies and actions for the distribution of content, and the visibility that it may receive.

Write quality content on the web

Some think when the statement write quality content feel that it is necessary to have some kind of communication or organizational skill to be able to act as a character and disseminate information on the web. Things are not quite the case, which is why I would suggest a correct key reading of that sentence, which more than anything else is responsible for the content attractiveness, but also on its quality. For content quality personally want a comprehensive document, covering a good portion of information, in sufficient depth, which is useful to someone. For example the distribution of online tutorial in addition to many other examples that could be done. The tutorials are guides that are easily and spontaneously visibility due to the fact that many internet users seeking precisely that kind of collected information.

Distribution of content online

Whoever contributes to the production of useful and free, is awarded by the spread of contributions, and a resulting vision that draws from that, as the most classic of linking. There are several sites where you can, upon registration, include items you want to highlight because of quality. In truth, however, these sites are press release foreigners, therefore difficult to convey content. That is why we decided to open Prweb.com (this RSS feeds), a site of press release, where you can publish free articles and contents in general, with a simple registration.

Once registered, you can proceed to submit your articles, which will be screened by people in flesh and bones, and if deemed appropriate, will be published online. Once the item is' live ', will be taken and redistributed online, as provided by prweb features that reads precisely:

“All PRWeb news releases deliver online visibility. There are four levels of news releases that contain progressively increasing degrees of distribution, display features, SEO and social media functionality, and reporting capabilities. Please refer to the comparison chart below to find the package that best meets your needs and goals.” From prweb.com

This ensures that the author can get the most visibility whenever the article will be republished on other websites. If the author frequently produces good-quality content, this will help make it popular on the network through a process of viral syndication.

Why choose corporate press release

The press release strategy produces some advantages for authors and producers of content, I try to summarize below:

* Increase in visibility
* Link Popularity
* Cost effective
* Ease of use
* Speed
* Quick redistribution

In terms of webmaster or blogger who wants to use those contents, the advantages are many:

- Variety of content
- Originality of content
- Quality for its visitors
- Ease of distribution through RSS
- Rapid republication on its website / blog

Finally we have the end user, who may obtain and investigate the information you want.

Press releases on Prweb.com

Among the various categories on Prweb.com, is a dedicated online news releases, to offer businesses a further channel through which to convey their releases. Obviously in this case, the publication of press releases is totally free.

Prweb.com Editorial Guidelines

Like any site marketing article worthy of respect, even on Prweb.com present guidelines on the drafting of articles that carryover below:

1. The article must be written by you, of your fist. If you are sending an article on behalf of third parties, please refer to the author original. We do not accept articles copied or bought by others.

2. The article may not contain links to affiliate programs.

3. The article should be informative. Log in as authoritative in a sector include tips, tricks, techniques, analysis, opinions, case studies.

4. Articles should not be overly promotional, advertising except press releases.

5. Articles must be written in English correct. Checks for various kinds of errors before sending it.

6. Respects these simple rules on punctuation: first of punctuation marks not include spaces; enter a space after each punctuation mark.

7. Articles may not contain pornographic material, and must (of course) to comply with the law. In general, the articles must not undermine the dignity and morale of others.

8. Do not send the same article, although slightly modified several times.

From today there is a network in more excuse to write and publish articles for free. It's called Prweb.com and is also waiting for your contribution quality.

Blogging article content optimization tips

2008-11-11T19:53:00.000-08:00

After having visited and read few websites and blogs in the past few month I have started to get a different concept which, although already mentioned several times, I see that some website administrators of even fortune 500 companies and small business site webmasters have such a hard time to implement changes on their websites. I refer to the content, how to present it, to publish online once enrolled, and clearly the quality of it.

So, going with order, beginning with the phase of integration. Once you've done inclusion, there remains that include the article. Well. This phase appears to be critical for many, because not infrequently say almost every day I happen to see formatting of the text to say the least absurd, all text aligned to the center instead of left, huge font, dozens of links that pointing to the same site. So a little tip: instead of copying directly from Word and paste on Columnist, the first paste your text into a txt file (Notepad, UltraEdit and the like are fine). Copy it again from txt file and paste it into our CMS. Or as an alternative, write directly in the article of Articolista.com CMS. Once you have done one of two steps, you can proceed to put links, bold, italic and send it for approval.

Steps are trivial for most of us, but obviously are not for everyone. So we wanted to help you and to save time, is that you.

Continue. The article marketing strategy of spreading work, if you want so be it. It seems almost a pun, but it is not. If you want your articles to be taken by others, linked, posted on other sites you have to be the first to ensure its content. Write an article by means providing quality information, detailed, in-depth about the law.

Excessive brevity. As could be expected, some of you interpret the article marketing as an excuse based purely on the link to your site, at the expense of content. Now, done with moderation, logic, there are problems, but certainly does not go well that asks for the inclusion of items of 10 lines that do not offer any added value to those who then law. They have even added value to you, because no one in ripublishing the sort of cheap items.

So until now we have been quite tolerant, but the music hour changes. All articles too short, useless, from low profile, which does not offer any kind of depth, all those that you first not to include on any site, which are just full of links to the same site (and who has such a behavior knows what I mean) are simply rejected. I do not even offer the motivation, because you already evident.

For those who have difficulty judging their editorial work, we point out the articles example, on Columnist, what is of considerable quality, both in terms of content and length.

Press release submission tactics Boston

2008-11-11T19:40:00.000-08:00

A couple of days ago I was reading a forum and I come across an interesting topic that concerns me closely. To summarize the user showed the benefits of dissemination of press releases through various channels specific online, confirming an actual increase in visits in this case, the link is king. The question was entirely plausible as the "matter": the inclusion of the communication on path of press releases online, being resumed and republished in dozens of sites affiliated, was yes in a few hours re-published in a number links in the exponential growth receiving high profile but remained, talking about content the same.

We have spoken and they all know the effects or rather, we should all know. But this problem for those who follow the online press offices there. What to do? The answer is relatively simple and tested on my skin for at least 2 and half years. Each reported that prepares prepare, of course, the official version and at least 3 versions look like. In these, some term change in the title leaving unchanged the basic idea. As for the text make the same process amends a more massive and selected terms focusing on those that have many synonyms, but in a way that does not go to alter the basic meaning.

The work and meticulous more refined than the office line but is the only way I know and I felt if there are others, of course, welcome can not be penalized by engines numerous pages containing press release. Personally, since I adopted this trick I have never been penalized and even remember some eight months ago results of the first page of the SERP of a client looking for the name brand were occupied by press release.

The area where instead I'm working, including through special readings and dedicated, is the most proper method to ensure that the results perjuring initial release in time, and that the results will set the SERP without too much work for continuous optimization. I work in progress.

SEM ( PPC & SEO ) case study Boston, MA

2008-11-11T19:27:00.000-08:00

In SEM advertising there are many courses offered that teach how to run an AdWords campaign to study the keyword research in order to have successful PPC campaign. So people often ask me what is better to learn first SEO or PPC?

In a nutshell, the two methods are equally important.

The first, aimed to have traffic data provides for the purchase of many keys, the implementation of a number of landing (usually for small groups of key theme specific), the inclusion of a system for tracking Google Analytics) and coverage of two months (possibly not in August or Christmas). Usually such a campaign, if well optimized, gives much guidance without excessive expenditure.

The second system is designed to provide information on the conversion rate of keys. The differences compared to the first landing are primarily in, that number should be higher, much more carefully, with professional graphics and inspiring confidence. Even the announcement is made with a different style than the first. The landing must have an action that we can draw in order to give the conversion rate for each key. Last difference, sometimes two months are not enough to have sufficient data to a statistical analysis seriously.

The first objection is that I do in the courses, from people who participate, is: "But with this system we have to spend the money at the expense of the budget fixed for position." Of course, is exactly that, but what are the alternatives? Here are some: assess the traffic using the tool of the engines, click the keys on the basis of who has the industry, if there has already worked at least two or three times to go nose; groped to imagine what could type who was interested in the issue, think about what you do and believe that others would do the same.

In reality, all those who have tried know how false these systems, from whatever you have. Every now and we gillnets, but give a reasonable indication to a client, follow these methods, it is really risky. Incidentally, this is why many prefer to ask the SEO score keys, so the responsibility is his.

Compassion, because the study of the keys you learn a lot in many areas, the analysis is cheaper than you could imagine, the signs are good. Obviously because analysis is serious (sure there is no doubt in our sector) should be able to manage the campaigns. In particular we need to know how to write ads recitals and psychological aspects of marketing, we must be able to optimize the economic aspects (Quality Score, relevance, CTR), the landing should be well done (in terms of communication and Usability).

As I think, just the ability to make a good analysis of the keys is one of the strengths of a high-level SEO and even more of a Supervisor or Web Marketing Consultant. The problem is that it takes away from a budget placement, but that the analysis of the keys should have a separate budget and even be sold as a service to himself (incidentally, just so often and make the sale). Indeed, it is said that the same person who studies the keys, then must deal with the positioning of the site.

Google new quality score

2008-10-25T22:31:00.000-07:00

Looks like Google changes to the algorithms for calculating the Quality Score, used by the AdWords system to determine prices and positions of ads on their advertising platform will really help advertisers improve their campaigns performance.

Google says that the calculation of the Quality Score will be in real time based on queries made by users. Besides this will also be taken into account all other factors such as the historical clickthrough rate(CTR) on the ads with your account and the quality of landing page, although the latter factor is what will be considered less frequently.

Google also has replaced the concept of minimum bid for the ad with the estimated price to appear on the front page. What does this mean? Certainly for keywords that have few advertisers that change in pricing policy will not lead to great revolutions. For all those advertisers who want to appear on the front page for searches on a keyword particularly competitive on price will probably be higher than before.

Great news!

Youtube Click-to-Buy feature

2008-10-25T22:25:00.000-07:00

At last YouTube will be introducing a new feature called Click-to-Buy it possible to buy music, films and books mentioned or presented in the video.It often happens that in the comments many users request information on the song that is the soundtrack to the movie, or what film is that scene is ... etc ... In this way, YouTube will offer the opportunity to meet these potential transactions generating curiosity.

Currently, YouTube has begun to include links to the songs on iTunes and contents of Amazon.com.

These links will be progressively extended to the entire archive of music videos, even if this feature is active only for U.S. users. The goal however is to extend this opportunity also to other types of content and to broaden the audience at the international level.

Google Maps improves the results business

2008-10-25T22:20:00.000-07:00

Google Maps has made a small but substantial changes to the pages of results. Now when you conduct a search for a business, in addition to the name and address appear even a thumbnail photo for a review. This makes it possible to have more data without having to click on each result.Anyone who wants to publish a schedule for the business on its maps can use the Google Local Business Center.

Search with My Location on Windows Mobile phones

Google has introduced a new feature for research in network made from mobile phones and Windows Mobile handholds. The service is called Search with My Location and allows you to search based on local area where it is currently the user instead of using the last place you entered.

Using Gears Geolocation API, Search with My Location can identify the coordinates (in approximate) of where the user is conducting the research, some 'as was the case with Google maps for mobile.

In this way, just type what you want to search, without necessarily indicate any geographical reference. Typing "weather", for example, you can get weather information in the area. If you want to obtain information relating to another city is sufficient to specify its name in the search string.

To protect the privacy of Google users would like to clarify that Search with My Location does not associate the current location to any information that would identify it. Currently this service is available only in the United States and the United Kingdom and to use Just visit google.com with your Windows Mobile phone.

Google Maps great place to advertise

2008-10-25T17:32:00.000-07:00

It will be the recession, the weak dollar, the crisis in the world economy, so much so that Google is pushing more and more on online advertising, specifically on revenues. So here's sponsored links that sprout everywhere even on Google Maps.
Look above: try for example to seek Hotel Rome on Google Maps and you'll notice under the geographical map of advertising links that advise companies and services, publishers who are affiliated with Google.

Where we will end up? Google will replace the "Web Clips" Mail Gmail only with advertising and sponsored links? Take for example when we do a search for Boston limousine

Social Media Network

2008-10-25T17:28:00.000-07:00

If it comes to social network MySpace is the most popular with Facebook.

But MySpace has a use other than Facebook, a fact well known to people is very used MySpace to promote and be seen to be more clear is widely used by the band or actors who have the ability to upload their own songs. Many famous people are registered to MySpace and myriad band tries to look through it.
Once enrolled, you can customize your page using the generator or downloading Layout layout available on the web searching. You can upload as well as photos, music video. The customization does not have many limitations can upload videos from youtube, use player made available on the website or even outside.
As is clear MySpace has possibility of use different from rivals in the field of social network and certainly if you want to promote your group or occur is much more appropriate for others as Facebook, MySpace is not a case is the first social network in the United States .

How to make your website more indexable

2008-10-25T17:11:00.000-07:00

In this article we will see few quick tips that can make a big difference on you website accessibility by search engines.

1. Background color of the body

body (background-color: # fff)

Always put a background color of the page to make sure that the page is readable even to those who have different color settings are not standard.

2. Link recognizable

a: link (
background: # fff;
color: # f00;
text-decoration: underline;
)
a: visited (
background: # fff;
color: # f77;
text-decoration: underline;
)
a: hover, a: active, to: focus (
background: # f00;
color: # fff;
text-decoration: none;
)

And 'well that all links are "noted" you should highlight and distinguish the color of good links already visited by those not yet visited.

3. Font generic
It 'always good use of our site, font, or writing, already installed on your PC, to give you an idea, the classic Times New Roman.

4. Texts with variable size
Do not ever give the texts in a pixel because it has high resolution must, for example, zoom, it is better to use the percentages!

5. CSS for printing
To print the contents are interested then good to see a readable font and remove the parts so as menu!

Gmail for new mobile phones

2008-10-25T17:04:00.000-07:00

The Gmail for mobile 2.0 provides superior performance and features to receive push email on mobile phones

You are happy owners of a Gmail account? So now it is even easier and faster access from mobile phones to e-mail inbox. If you have not yet e-mail to the Google service, this could be an opportunity for dotarvi a reliable system of push email on mobile (including Java, not just smartphones).

And it's free, because you only responsible to pay the data traffic generated on the cell line. The credit goes entirely to the new 2.0 version of Gmail for mobile clients, or small Java software that offers all the features of e-mail. In mobility: the application being installed on your mobile phone, is with your profile and is ready for use.

"We have renovated the architecture of the client to improve the functioning of the process in the background, in addition to refining the elements of the code that created bottlenecks and slowdowns," says Derek Phillips, software engineer involved in the project Google Mobile.

And this explanation, appeared on the official blog search engine for this type of application is sufficiently clear about the new features of Gmail 2.0. In detail, was a work of profound improvement in the operation of the program, particularly for those with multiple accounts and configured for those who want to move without too many problems by mail to Google Apps.

And then a new collection of direct links and features has been dedicated to those who use Gmail 2.0 on a smartphone with a Qwerty keyboard. Plus, now the software can also operate in the background without too much resources. Even in off-line: Allows you to prepare messages, which will be sent automatically as soon as you reconnect to the network data.

Everything held together by revised menu and a custom, now with the support 35 different languages and the BlackBerry. To download Gmail for mobile 2.0 just go with your mobile browser at m.google.com / mail and download the application. There is also a video that explains in English the new features is available by

Google Reporting Separate Metrics For Search Partners

2008-10-25T16:49:00.000-07:00

Finally Google is offering adword advertisers the option to separate the search partner report data from Google content network. This is a very helpful way to separate the traffic data since up until now its has been very hard to see where conversions were coming from as data was blended in with Google search and partners altogether.

As you can see from the screengrab below it is really neat and helpful to see the results separate which makes if very easy to analyze.

Below are some of the google search partners :

Below are some of the google content network partners :

There are many sources that Google gets its traffic from but not many people may be fully aware of this information. However, this is a great visualization for separation of metrics.